Carmen GALLUCCI | Publications

51966Quali possibili strategie di corporate branding per le imprese familiari?

	2012
	Contributo in Atti di convegno
	Quali possibili strategie di corporate branding per le imprese familiari?. In: Marketing internazionale ed effetto country of origin IX Convegno Annuale Pag.1-11 ISBN:9788890766206
	Marketing internazionale ed effetto country of origin Benevento 20-21 Settembre
	Gallucci, Carmen; Santulli, Rosalia
	Show it in Product Database (IRIS)

39897The International Marketing Business Model of Long-Established Family Businesses: familism and determinants of internationalization.

	2012
	Contributo in Atti di convegno
	The International Marketing Business Model of Long-Established Family Businesses: familism and determinants of internationalization.. In: International Marketing Trends ESCP Europe, Università Cà Foscari Venezia Pag.1-24 ISBN:9782953281132
	The International Marketing Business Model of Long-Established Family Business: Familism and determinants of Internazionalization Venezia 19-21 Gennaio
	Gallucci, Carmen; Marino, Vittoria; Gentile, Giuseppe; Montera, Raffaella
	Show it in Product Database (IRIS)

43127An in-depth analysis of family effect through family business reputation: asset or liability?

	2012
	Contributo in Atti di convegno
	An in-depth analysis of family effect through family business reputation: asset or liability?. In: Social Innovation for competitiveness, organizational performance and human Excellence Pag.1-32
	Social Innovation for competitiveness, organizational performance and human Excellence Rotterdam 6-8 June
	Gallucci, Carmen; Metallo, Gerardino
	Show it in Product Database (IRIS)