Carmen GALLUCCI | Publications
Carmen GALLUCCI Publications
2012 | |
Contributo in Atti di convegno | |
Quali possibili strategie di corporate branding per le imprese familiari?. In: Marketing internazionale ed effetto country of origin IX Convegno Annuale Pag.1-11 ISBN:9788890766206 | |
Marketing internazionale ed effetto country of origin Benevento 20-21 Settembre | |
Gallucci, Carmen; Santulli, Rosalia | |
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2012 | |
Contributo in Atti di convegno | |
The International Marketing Business Model of Long-Established Family Businesses: familism and determinants of internationalization.. In: International Marketing Trends ESCP Europe, Università Cà Foscari Venezia Pag.1-24 ISBN:9782953281132 | |
The International Marketing Business Model of Long-Established Family Business: Familism and determinants of Internazionalization Venezia 19-21 Gennaio | |
Gallucci, Carmen; Marino, Vittoria; Gentile, Giuseppe; Montera, Raffaella | |
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2012 | |
Contributo in Atti di convegno | |
An in-depth analysis of family effect through family business reputation: asset or liability?. In: Social Innovation for competitiveness, organizational performance and human Excellence Pag.1-32 | |
Social Innovation for competitiveness, organizational performance and human Excellence Rotterdam 6-8 June | |
Gallucci, Carmen; Metallo, Gerardino | |
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