Massimiliano VESCI | BUSINESS PLANNING

cod. 0212700125

BUSINESS PLANNING

	0212700125
	DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2024/2025

CURRICULUM ACCOUNTING, FINANCE AND AUDITING

	OBBLIGATORIO
	YEAR OF COURSE 2
	YEAR OF DIDACTIC SYSTEM 2023
	AUTUMN SEMESTER

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	10	60	LESSONS	SUPPLEMENTARY COMPULSORY SUBJECTS

PROFESSORS

	ANTONIO BOTTI T Curriculum
	MASSIMILIANO VESCI Curriculum

EXAMS

Exam	Date	Session
BOTTI	16/06/2025 - 08:30	SESSIONE ORDINARIA
BOTTI	30/06/2025 - 08:30	SESSIONE ORDINARIA
BOTTI	14/07/2025 - 08:30	SESSIONE ORDINARIA
BOTTI	08/09/2025 - 08:30	SESSIONE DI RECUPERO

	Objectives
	THE COURSE AIMS TO OFFER STUDENTS A SET OF KNOWLEDGE RELATED TO THE MANAGEMENT OF BUSINESS PLANNING. AT THE END OF THE TRAINING COURSE, THE STUDENT WILL HAVE ACQUIRED THE ABILITY TO PUT INTO PRACTICE THE ASSIMILATED KNOWLEDGE REGARDING THE MANAGEMENT OF BUSINESS PLANNING. THE LEARNER WILL ALSO HAVE ACQUIRED THE NECESSARY SKILLS FOR THE USE OF THE MAIN TECHNIQUES AND TOOLS USEFUL FOR RESOLVING THE PROBLEMS WHICH, TYPICALLY AND TRADITIONALLY, ARISE IN THE DESIGN AND IMPLEMENTATION OF THE BUSINESS PLAN. THE COURSE AIMS TO MAKE THE STUDENT FULLY AUTONOMOUS IN THE CRITICAL ANALYSIS FOR THE FORMULATION OF WEIGHTED JUDGMENTS ABOUT THE OPPORTUNITY OF INTERVENTION IN THE COMPANY TO BEST CONDUCT THE BUSINESS PLANNING AND/OR IMPROVE THE ONE PREVIOUSLY LAUNCHED BY THE ORGANIZATION. THE COURSE WILL ALSO OFFER THE STUDENT THE OPPORTUNITY TO DEVELOP AND ENHANCE THEIR COMMUNICATION SKILLS, PROVIDING THEM WITH THE BASICS TO BE ABLE TO FIT IN DIFFERENT TYPES OF ORGANIZATIONS, IN ITALY AND ABROAD.

THE COURSE AIMS TO OFFER STUDENTS A SET OF KNOWLEDGE RELATED TO THE MANAGEMENT OF BUSINESS PLANNING. AT THE END OF THE TRAINING COURSE, THE STUDENT WILL HAVE ACQUIRED THE ABILITY TO PUT INTO PRACTICE THE ASSIMILATED KNOWLEDGE REGARDING THE MANAGEMENT OF BUSINESS PLANNING. THE LEARNER WILL ALSO HAVE ACQUIRED THE NECESSARY SKILLS FOR THE USE OF THE MAIN TECHNIQUES AND TOOLS USEFUL FOR RESOLVING THE PROBLEMS WHICH, TYPICALLY AND TRADITIONALLY, ARISE IN THE DESIGN AND IMPLEMENTATION OF THE BUSINESS PLAN. THE COURSE AIMS TO MAKE THE STUDENT FULLY AUTONOMOUS IN THE CRITICAL ANALYSIS FOR THE FORMULATION OF WEIGHTED JUDGMENTS ABOUT THE OPPORTUNITY OF INTERVENTION IN THE COMPANY TO BEST CONDUCT THE BUSINESS PLANNING AND/OR IMPROVE THE ONE PREVIOUSLY LAUNCHED BY THE ORGANIZATION. THE COURSE WILL ALSO OFFER THE STUDENT THE OPPORTUNITY TO DEVELOP AND ENHANCE THEIR COMMUNICATION SKILLS, PROVIDING THEM WITH THE BASICS TO BE ABLE TO FIT IN DIFFERENT TYPES OF ORGANIZATIONS, IN ITALY AND ABROAD.

	Prerequisites
	PRELIMINARY TO THIS EDUCATIONAL ACTIVITY IS THE TEACHING OF ECONOMICS AND BUSINESS MANAGEMENT

	Contents
	THE COURSE COVERS THE FOLLOWING TOPICS: - DEVELOPMENT OF A BUSINESS IDEA (4 HOURS). - BUSINESS PLAN STRUCTURE (2 HOURS). - COMPETITION ANALYSIS (4 HOURS). - MARKET ESTIMATION AND MARKETING PLANNING (6 HOURS). - CHOICES RELATING TO THE COMPANY STRUCTURE (4 HOURS). - ASSESSMENT OF ECONOMIC CONVENIENCE (2 HOURS). - ASSESSMENT OF FINANCIAL SUSTEANABILITY (6 HOURS). - ASSESSMENT OF THE ENTREPRENEURIAL TEAM (2 HOURS). - WORKING ON A BUSINESS PLAN (30 HOURS).

Contents

THE COURSE COVERS THE FOLLOWING TOPICS:
- DEVELOPMENT OF A BUSINESS IDEA (4 HOURS).
- BUSINESS PLAN STRUCTURE (2 HOURS).
- COMPETITION ANALYSIS (4 HOURS).
- MARKET ESTIMATION AND MARKETING PLANNING (6 HOURS).
- CHOICES RELATING TO THE COMPANY STRUCTURE (4 HOURS).
- ASSESSMENT OF ECONOMIC CONVENIENCE (2 HOURS).
- ASSESSMENT OF FINANCIAL SUSTEANABILITY (6 HOURS).
- ASSESSMENT OF THE ENTREPRENEURIAL TEAM (2 HOURS).
- WORKING ON A BUSINESS PLAN (30 HOURS).

	Teaching Methods
	THE COURSE IS ORGANISED IN TEORICAL LESSONS (30 HOURS) AND APPLICATIVE LESSONS (30 HOURS). THE TEORICAL LESSONS WILL ALLOW THE STUDENT TO ACQUIRE THE KNOLEDGE TO DEVELOP A BUSINESS PLAN. THE APPLICATIVE LESSONS WILL ENABLE THE GUIDED DEVELOPMENT OF A BUSINESS PLAN PROJECT THROUGH WORK-GROUP. ATTENDANCE OF THE COURSE IS NOT MANDATORY BUT STRONGLY RECOMMENDED.

	Verification of learning
	THE LEARNING VERIFICATION WILL BE CARRIED OUT AT THE END OF THE COURSE DURING THE FINAL EXAM ON THE SCHEDULED APPEAL DATES. THE LEVEL OF ACHIEVEMENT OF THE TEACHING OBJECTIVES IS CERTIFIED BY PASSING THE EXAM WITH A RATING OUT OF THIRTY. THE EXAM INCLUDES AN ORAL EXAM WHICH CONSISTS OF A DISCUSSION LASTING ABOUT 15 MINUTES ON THE THEORETICAL KNOWLEDGE REFERRED TO IN THE EDUCATIONAL OBJECTIVE OF THE COURSE AND ON THE APPLICATION OF SUCH THEORETICAL KNOWLEDGE. DURING THE INTERVIEW THE STUDENT WILL BE CALLED TO PRESENT THE BUSINESS PLAN DEVELOPED IF POSSIBLE IN THE GROUP WORK CARRIED OUT DURING THE COURSE. TO ACHIEVE THE MINIMUM RATING (18), THE STUDENT MUST DEMONSTRATE THAT HE HAS ACQUIRED SUFFICIENT KNOWLEDGE AND SKILLS TO USE THE MAIN THEORIES, TECHNIQUES AND TOOLS USEFUL FOR RESOLVING THE PROBLEMS WHICH TYPICALLY AND TRADITIONALLY ARISE IN DESIGN AND IN IMPLEMENTATION OF THE BUSINESS PLAN AND WILL HAVE TO DEMONSTRATE A MINIMUM AUTONOMY IN THE CRITICAL ANALYSIS FOR THE FORMULATION OF WEIGHTED JUDGMENTS ABOUT THE OPPORTUNITY OF INTERVENTING IN THE COMPANY TO BEST CONDUCT THE BUSINESS PLANNING. EXCELLENCE WILL BE AWARDED TO THE STUDENT WHO WILL BE ABLE TO CORRECTLY DISCUSS THE EDUCATIONAL CONTENTS OF THE COURSE WITH MAXIMUM CRITICAL ABILITY.

Verification of learning

THE LEARNING VERIFICATION WILL BE CARRIED OUT AT THE END OF THE COURSE DURING THE FINAL EXAM ON THE SCHEDULED APPEAL DATES. THE LEVEL OF ACHIEVEMENT OF THE TEACHING OBJECTIVES IS CERTIFIED BY PASSING THE EXAM WITH A RATING OUT OF THIRTY. THE EXAM INCLUDES AN ORAL EXAM WHICH CONSISTS OF A DISCUSSION LASTING ABOUT 15 MINUTES ON THE THEORETICAL KNOWLEDGE REFERRED TO IN THE EDUCATIONAL OBJECTIVE OF THE COURSE AND ON THE APPLICATION OF SUCH THEORETICAL KNOWLEDGE. DURING THE INTERVIEW THE STUDENT WILL BE CALLED TO PRESENT THE BUSINESS PLAN DEVELOPED IF POSSIBLE IN THE GROUP WORK CARRIED OUT DURING THE COURSE. TO ACHIEVE THE MINIMUM RATING (18), THE STUDENT MUST DEMONSTRATE THAT HE HAS ACQUIRED SUFFICIENT KNOWLEDGE AND SKILLS TO USE THE MAIN THEORIES, TECHNIQUES AND TOOLS USEFUL FOR RESOLVING THE PROBLEMS WHICH TYPICALLY AND TRADITIONALLY ARISE IN DESIGN AND IN IMPLEMENTATION OF THE BUSINESS PLAN AND WILL HAVE TO DEMONSTRATE A MINIMUM AUTONOMY IN THE CRITICAL ANALYSIS FOR THE FORMULATION OF WEIGHTED JUDGMENTS ABOUT THE OPPORTUNITY OF INTERVENTING IN THE COMPANY TO BEST CONDUCT THE BUSINESS PLANNING. EXCELLENCE WILL BE AWARDED TO THE STUDENT WHO WILL BE ABLE TO CORRECTLY DISCUSS THE EDUCATIONAL CONTENTS OF THE COURSE WITH MAXIMUM CRITICAL ABILITY.

	Texts
	B.R. BARRINGER, PREPARING EFFECTIVE BUSINESS PLANS, PEARSON, 2009 OR BORELLO K., EXCELLENT BUSINESS PLAN, ISBN:978-88-203-6681-0

Lessons Timetable

BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2025-06-03]

Massimiliano VESCI | BUSINESS PLANNING