Maria Giovanna CONFETTO | Projects

The objective of this research project is to investigate the signals of Diversity & Inclusion (D&I) in corporate communications, with a particular focus on digital messages in employer branding and inclusive marketing strategies. The aim is to identify and analyze the different forms of signals used to communicate D&I values and initiatives, and how they impact organizational reputation and stakeh

The continuation of the previous FARB project is aimed at deepening the relationship between young consumers of the Generation Z cohort and social media. The research launched last year outlined how the use of social networks affects the lifestyle of today's young people, contributing to the formation of their values system, intervening in their consumption decisions and awareness on sustainabilit