Curriculum

Maria Giovanna CONFETTO Curriculum

Maria Giovanna CONFETTO, PhD, is confirmed Researcher in Economics and Business Management for the scientific sector SECS / P08, Department of Political, Social and Communication Sciences,University of Salerno, Italy (since 2006).

She teaches and carries out research in Marketing, Marketing and Corporate Communications, Place Marketing and Place Communications, Content Marketing.

Academic Qualifications, experience and tutorship

From 2006

Researcher and Lecturer in Economics and Business Management

Department of Political and Communication Sciences/DISPC – University of Salerno

2020-2021

2021-2015

2020-2017

2013-2014

2006-2011

from 2017-until now

Lecturer in Social Media Planning

MSc Corporate Communication and Media

Department of Political and Communication Sciences

Lecturer in Management of Cultural Organisations

MSc Archeology and ancient Culture

MSc History and Critical Arts

Department of Cultural Heritage (DiSPaC)

Lecturer in Social Media Planning and Monitoring

MSc Corporate Communication and Media

Department of Political and Communication Sciences

Lecturer in E-Marketing, in Corporate Communication Studies – University of Salerno

Lecturer in Marketing and Communication – University of Salerno

Tutor for trainingship and orientation

Department of Political and Communication Sciences

2005-2006

Lecturer in Corporate Communications, Undergraduate students

Link Campus University of Malta, Roma.

2004-2005

Tutor for Management and Communication studies

Communication Studies, University of Salerno.

From 2002

Tutor for Marketing and Communication studies

Communication Studies, University of Salerno.

Related Work Experience: research groups

from 2021

Member of the scientific group of the laboratory for Communication and ITC in the public administration in Italy and in Europe (OCIPA) with the aim of promoting linguistic studies and strengthen the civic participation in Italy and in Europe.

from 2020

Member of the scientific group for the definition of guidelines for national Social Media Policy (Open Government Partnership)

Department of Public function of the chamber of ministers - Palazzo Vidoni Caffarelli, Corso Vittorio Emanuele II, 116, Roma

(from 2019)

Member of Sustainability Communication Centre, Department of Political and Communication Sciences – University of Salerno, http://dsc.unisa.it/scc/

COMMITTEES

2022

From 2021

Member of the Committee for the decision about public 8 teaching contracts A.A. 2021/2022 in the Department of Political Science and Communication - (Prot n. 0006439 of 11/01/2022)

Member of the Committee for the disability

Member of the doctoral board in the Department of Political and Communication Sciences

2021

Member of the Committee for the decision about 1 research fellowship in the Department of Political and Communication Sciences - Osservatorio Comunicazione Partecipazione Culture Giovanili (OCPG) (Prot. n. 0162027, date: 07/06/2021)

Member of the Committee for the decision about 9 research fellowships for students to develop tutorship for disable students in the Department of Political and Communication Sciences (Prot. n. 0132403, date: 29/04/2021)

Member of the Committee for decision about n.35 research fellowships (AREA 11 - M-FIL/04, L-ART/06 - Department of Political and Communication Sciences, D.R. 26/04/2021, D.R. 708/2021, Prot. n° 0130099)

Member of the Committee for decision about n°1 teaching contract (Department of Political and Communication Sciences, Prot. N° 0092474)

2019

Member of the Committee for decision about n°1 teaching contract (Department of Political and Communication Sciences, DD rep 2444-2019, Prot. N° 86193)

2018

Member of the Committee for the evaluation of students for the XXXIV PhD studies in “Economy e Politics of markets and organisations”, curriculum Marketing Management, D.R. 27/09/2018, Rep. n° 7582, Prot. n° 206737

Member of the Committee for the evaluation for n° 2 research fellowships of Department of Political and Communication Sciences/DISPC, (Scientific Area 13/B2 – Economic Sciences and statistic - SECS-P/08 – ECONOMY AND ORGANISATION MANAGEMENT (scientific chief: prof. Alfonso Siano) – HORIZON 2020 Progect ENCORE – n. 228769, 9 November 2017 (unisa2017-adr032) Rep. n° 7863;

Member of the Committee for public selection of n° 1 role for: technical assistance in managing the cost statement, at Department of Political and Communication Sciences/DISPC (project “ENCORE”, prot. N. 74077 del 6.3.2018);

Member of the Committee for a lecturer contract (lett. a - co.3- art 24 l.240/2010) S.S.D. SECS-P/08 - Rep. 2714 del 21.04.2017

Member of the Committee for decision about n. 18 teaching contracts HT (academic year 2017/2018; Help Teaching) for students (2014/2015, 2015/2016 and 2016/2017) attending courses at Department of Political and Communication Sciences (DSPSC) – Project Help Teaching A.A. 2017/2018, Rep. 4474/2018 Prot. 113811/ 2018.

2017

President of the Committee for decision about 9 research fellowships and n. 2 PhD for disable students (Department of Political and Communication Sciences, Rep. 7035/2017, Prot. n.211566)

Member of the Committee for teaching contracts (D.R. nr. 1253/2016 (prot. nr. 91977 del 15/11/2016) in “English” (Communications studies L20 SSD L-LIN/12, Department of Political and Communication Sciences)

From 2016

Member of the Qulity committee

Member of the Didactic Program committee

Member of the ESSE3 committee

2016

Member of the committee for the access to MSc Corporate Communication and Media (Department of Political and Communication Sciences)

Member of the committee for the XXXII PhD in “Economy and Politic of markets and organisations”, curriculum in Marketing Management

(Rep. n° 4425 del 16/09/2016, Prot. n° 55522)

Member of the committee for n°1 research fellowship in “Digital marketing e social media content: definizione dei requisiti della comunicazione per la sostenibilità delle organizzazioni”

S.S.D. SECS/P-08 Area 13/B2

Rep. 7035/2017, Prot. n.211566

Member of the committee for n. 7 research fellowships for disable students (Department of Political and Communication Sciences - Rep. 6057/2016, Prot. n. 93294)

2008

Member of the committee for the Master in “Corporate PR – relations management” at the Department of Political and Communication Sciences of the University of Salerno, developed with FERPI (Federazione Relazioni Pubbliche Italiana), ASSOREL (Associazione Italiana delle Agenzie di Relazioni Pubbliche) e Confindustria Salerno.

Tutor for students of Master degree in Corporate and public communication

ACADEMIC ROLES

From 2009

Member of the Teaching Board for PhD studies in Communication Sciences - University of Salerno – Department of Communications Sciences

2007-2008

Member of the Teaching Board for PhD studies in Marketing and Communication - University of Salerno – Department of Managerial Studies

From 2006

Senior Lecturer in Management - SECS/P-08- University of Salerno – Faculty of Humanities

Department of Communications Sciences

2006

PhD in Communication Sciences, University of Salerno

PhD thesis’ title: “Un modello di comunicazione d’impresa e le implicazioni del two-step flow”

2001-2006

Research Fellow - University of Salerno – Faculty of Humanities – Departement of Communication Sciences - Area: Corporate and Marketing Communications

Research Project title: “Analisi e valutazione delle condizioni di trasparenza e dei criteri di progettazione della comunicazione d’impresa”.

research Interest

Marketing and corporate communications, Content Marketing, Corporate Communication Management and Corporate Reputation, Digital Content Marketing, Social Media Marketing, Heritage Management and Marketing, Place Marketing and Communications, Dual Marketing, Sustainability Communication

RESEARCH VISITS

Visiting Researcher from the 16th of July 2022 to the 26th of August at University of Entrepreneurship and Law, Praha

Visiting Researcher in Marketing and Communication under the supervision of prof. Dr. Philip Kitchen at the University of Hull – UK (2008).

Research projects

2022-2025

  1. Research project at university of Salerno: “social media and the younger generations: discovering marketing opportunities between sustainability, new lifestyles and trends” (Chief of the project).
  2. Reasearch Project at University of Salerno: “management dei sistemi turistici e sviluppo sostenibile” (Researcher, Chief of the project: prof. Virgilio D’Antonio).
  3. Reasearch Project at University of Salerno: “big data in digital communication: exploring data-driven strategies and sustainability opportunities” (Researcher, Chief of the project: prof. Francesca Conte).

2021-2024

  1. Research Project at University of Salerno: “social media and the younger generations: discovering marketing opportunities between sustainability, new lifestyles and trends” (Chief of the project).
  2. Reasearch Project at University of Salerno: “management dei sistemi turistici e sviluppo sostenibile” (Researcher, Chief of the project: prof. Virgilio D’Antonio).
  3. Research Project at University of Salerno: “studio terminologico sulle denominazioni delle professioni della comunicazione per la norma tecnica uni per definirne conoscenze e competenze (II annualità)” (Researcher, Chief of the project: prof.ssa Daniela Vellutino).
  4. Research Project at University of Salerno: “Greenwashing: theoretical foundations and emerging research on corporate sustainability beyond deceptive communication” (Researcher, Chief of the project: prof. Agostino Vollero).

2021-2024

  1. Research Project at University of Salerno: “Social media-driven open innovation: how to engage the crowds in co-creation processes of new ideas to enhance business” (Chief of the project).
  2. Research Project at University of Salerno: “Gli strumenti della cooperazione internazionale nello spazio geo-politico del mediterraneo, tra dimensione territoriale e contesto sovranazionale” (Researcher, Chief of the project: prof. Virgilio D’Antonio).
  3. Research Project at University of Salerno: “Greenwashing: theoretical foundations and emerging research on corporate sustainability beyond deceptive communication” (Researcher, Chief of the project: prof. Agostino Vollero).
  4. Research Project at University of Salerno: “Complex Decision Making Process: the Contribution of Intelligence Augmentation (IA)” (Researcher, Chief of the project: prof. Paolo Piciocchi).
  5. Research Project at University of Salerno: “Studio terminologico sulle denominazioni delle professioni della comunicazione per la norma tecnica uni per definirne conoscenze e competenze” (Researcher, Chief of the project: prof.ssa Daniela Vellutino).

2020-2023

  1. Research Project at University of Salerno: “Sustainablility Marketing: una tassonomia per la comunicazione digitale” (Chief of the project).
  2. Research Project at University of Salerno: “Gli strumenti della cooperazione internazionale nello spazio geo-politico del mediterraneo, tra dimensione territoriale e contesto sovranazionale.” (Researcher, Chief of the project: prof. Virgilio D’Antonio).
  3. Research Project at University of Salerno: “Digital marketing communications for sustainable tourism: exploring co-creation and engagement strategies” (Researcher, Chief of the project: prof. Agostino Vollero).
  4. Research Project at University of Salerno: “Open Innovation and Human Resources Management inside Organizations” (Researcher, Chief of the project: prof. Paolo Piciocchi).
  5. Research Project at University of Salerno: “Termini, testi e open data per la comunicazione pubblica dei rifiuti nel web 3.0 (terza annualità)” (Researcher, Chief of the project: prof.ssa Daniela Vellutino).

2019-2022

  1. Research Project at University of Salerno: “Conceptualizing Brand Hijacking: an emerging perspective in the digital age” (Chief of the project).
  2. Research Project at University of Salerno: “La condizione giovanile: articolazione delle molteplici dimensioni inerenti i percorsi individuali e sociali di crescita dei giovani campani.” (Researcher, Chief of the project: prof. Annibale Elia).
  3. Research Project at University of Salerno: “Competenze emergenti di brand management in digitally-empowering contexts.” (Researcher, Chief of the project: prof. Alfonso Siano).
  4. Research Project at University of Salerno: “Sustainability communication and legitimacy-seeking strategies: emerging perspectives on value-creation and greenwashing” (Researcher, Chief of the project: prof. Agostino Vollero).
  5. Research Project at University of Salerno: “Storytelling in the digital age: an analisys of some experiences in tourism sector” (Researcher, Chief of the project: prof. Paolo Piciocchi).
  6. Research Project at University of Salerno: “Termini, testi e open data per la comunicazione pubblica dei rifiuti nel web 3.0 (seconda annualità)” (Researcher, Chief of the project: prof.ssa Daniela Vellutino).

2017-2020

  1. Research Project at University of Salerno: “Dual marketers and sustainability communication. Empirical evidence from corporate websites” (Chief of the project).
  2. Research Project at University of Salerno: “La condizione giovanile: articolazione delle molteplici dimensioni inerenti i percorsi individuali e sociali di crescita dei giovani campani” (Researcher, Chief of the project: prof. Annibale Elia).
  3. Research Project at University of Salerno: “CSR communications as legitimacy-seeking strategies: a framework for a comparative understanding of differences at cross-regional and industry levels” (Researcher, Chief of the project: prof. Agostino Vollero)
  4. Research Project at University of Salerno: “New Models to Investigate Customer Behavior” (Researcher, Chief of the project: prof. Paolo Piciocchi)

2017-2019

Research Project ENCORE – ENgaging Content Object for Reuse and Exploitation of cultural resources (Fondo per la Crescita Sostenibile – Bando “HORIZON 2020” PON I&C 2014-2020, di cui al D.M. 1 giugno 2016. Ministero per lo Sviluppo Economico).

2016-2018

  1. Research Project at University of Salerno: “Definizione di un framework manageriale di social media content” (Chief of the project).
  2. Research Project at University of Salerno: “Costruzione di un algoritmo per valutare e migliorare la comunicazione per la sostenibilità nei website delle organizzazioni” (Researcher, Chief of the project: prof. Alfonso Siano).
  3. Research Project at University of Salerno: “Horizon 2020 - research and innovation” (Researcher, Chief of the project: prof. Annibale Elia).
  4. Research Project at University of Salerno: “Exploring the role of “negotiated brands” in a digitally-empowering world” (Researcher, Chief of the project: prof. Agostino Vollero)
  5. Research Project at University of Salerno: “Comunicare in Europa: studio delle terminologie specialistiche dell'italiano istituzionale per IATE (InterActive Terminology for Europe) la banca dati terminologica multilingue dell'Unione europea (II Annualità)” (Researcher, Chief of the project: prof. Daniela Vellutino)
  6. Research Project at University of Salerno: “T-Shaped Professional ed il valore delle soft skill nel crowdsourcing” (Researcher, Chief of the project: prof. Paolo Piciocchi)

2015-2017

  1. Research Project at University of Salerno: “Un modello per la definizione e l’implementazione del social media content” (Chief of the project).
  2. Research Project at University of Salerno: “Costruzione di un algoritmo per valutare e migliorare la comunicazione per la sostenibilità nei website delle organizzazioni” (Researcher, Chief of the project: prof. Alfonso Siano).
  3. Research Project at University of Salerno: “Horizon 2020 - research and innovation” (Researcher, Chief of the project: prof. Annibale Elia).
  4. Research Project at University of Salerno: “Exploring the role of “negotiated brands” in a digitally-empowering world” (Researcher, Chief of the project: prof. Agostino Vollero)

2014-2016

  1. Research Project at University of Salerno: “Linee guida per l'applicazione del content marketing” (Chief of the project).
  2. Research Project at University of Salerno: “Un modello di valutazione dell'obiettivo di reputazione d'impresa“ (Researcher, Chief of the project:prof. Alfonso Siano).
  3. Research Project at University of Salerno: “Strategie e strumenti di comunicazione per modelli di smart governance“ (Researcher, Chief of the project:prof. Annibale Elia).
  4. Research Project at University of Salerno: “Re-Thinking Governance: The Role of Service Innovation“ (Researcher, Chief of the project: prof. Paolo Piciocchi).
  5. Research Project at University of Salerno: “Europa2020: gli usi della terminologia specialistica nel lessico istituzionale della comunicazione pubblica delle politiche di coesione (annualit ii)“ (Researcher, Chief of the project:prof. Daniela Vellutino).

2013-2015

  1. Research Project at University of Salerno: “Enhancing stakeholder engagement through strategic corporate communication” (Chief of the project).
  2. Research Project at University of Salerno: “Content marketing: implicazioni manageriali “ (Researcher, Chief of the project:prof. Alfonso Siano).
  3. Research Project at University of Salerno: “Strategie e strumenti di comunicazione per modelli di smart governance“ (Researcher, Chief of the project:prof. Annibale Elia).

2012

  1. Research Project at University of Salerno: “Scienze Politiche, Sociali e della Comunicazione: interfaccia web dipartimentale“ (Researcher, Chief of the project: prof. Annibale Elia).

2011

  1. Research Project at University of Salerno: “A framework for corporate communication management” (Chief of the project).
  2. Research Project at University of Salerno: “Il ruolo dell’organo di governo (chief executive officer) nella comunicazione strategica” (Researcher, Chief of the project: prof. Alfonso Siano).
  3. Research Project at University of Salerno: “Scienze Politiche, Sociali e della Comunicazione: interfaccia web dipartimentale” (Researcher, Chief of the project: prof. Annibale Elia).
  4. Research Project at University of Salerno: “Multilevel Governance in Holistic Service Systems. A contribution of the Image Theory” (Researcher, Chief of the project: Paolo Piciocchi).

2010

  1. Research Project at University of Salerno: “A framework for corporate communication management” (Chief of the project).
  2. Research Project at University of Salerno: “Corporate Reputation and Financial Resources: in Search of Common Principles of Management” (Researcher, Chief of the project: Alfonso Siano), continuazione.
  3. Research Project at University of Salerno: “DESC 2 - Dizionario elettronico delle scienze della comunicazione” (Researcher, Chief of the project: prof. Annibale Elia).
  4. Research Project at University of Salerno: “Il marketing sistemico vitale tra approccio relazionale e ottica di servizio” (Researcher, Chief of the project: prof. Marialuisa Saviano).

2009

  1. Research Project at University of Salerno: “Nuovi sviluppi dell’Ingredient Branding” (Chief of the project).
  2. Research Project at University of Salerno: “Corporate Reputation and Financial Resources: in Search of Common Principles of Management” (Researcher, Chief of the project: prof. Alfonso Siano).
  3. Research Project at University of Salerno: “DESC Dizionario elettronico delle scienze della comunicazione” (Researcher, Chief of the project: Annibale Elia).
  4. Research Project at University of Salerno: “Logiche aggregative per la creatività e la comunicazione nei cluster territoriali” (Researcher, Chief of the project: Paolo Piciocchi).

2008

  1. Research Project at University of Salerno: “Criteri di definizione del piano di comunicazione per la promozione del territorio” (Chief of the project).
  2. Research Project at University of Salerno: “Definizione di un modello di pianificazione e controllo della corporate communication e di gestione della corporate image e della corporate reputation” (Researcher, Chief of the project: prof. Alfonso Siano).

2007

  1. Research Project at University of Salerno: “Criteri di definizione del piano di comunicazione per la promozione del territorio” (Chief of the project).
  2. Research Project at University of Salerno: “Definizione di un modello di pianificazione e controllo della corporate communication e di gestione della corporate image e della corporate reputation” (Researcher, Chief of the project: prof. Alfonso Siano).

2006

Research Project at University of Salerno: “Definizione di un modello di pianificazione e controllo della corporate communication e di gestione della corporate image e della corporate reputation” (Researcher, Chief of the project: prof. Alfonso Siano).

2005

Research Project at University of Salerno: “Presupposti di conoscenza per un sistema esperto di comunicazione” (Researcher, Chief of the project: prof. Alfonso Siano). Continuazione del progetto precedente.

2004

Research Project at University of Salerno: “Presupposti di conoscenza per un sistema esperto di comunicazione” (Researcher, Chief of the project: prof. Alfonso Siano).

2003

Research Project at University of Salerno: “Individuazione dei criteri per la redazione del piano di comunicazione” continuazione della ricerca precedente (Researcher, Chief of the project: prof. Alfonso Siano).

2002

Research Project at University of Salerno: “Individuazione dei criteri per la redazione del piano di comunicazione” (Researcher, Chief of the project: prof. Alfonso Siano).

2001

  1. Research Project at University of Salerno: “Modello di analisi della trasparenza della comunicazione in internet” (Researcher, Chief of the project: prof. Alfonso Siano).
  2. Research Project at University of Salerno: “Studio di modelli di analisi dei segmenti della domanda”, nell’ambito delle iniziative condotte da giovani ricercatori dell’University of Salerno (Researcher).

Publications

books

M.G. CONFETTO (2023), Digital e Social Media trend. Sfide manageriali tra evoluzioni tecnologiche e di consumo. G. Giappichelli, Torino.

M.G. CONFETTO (2015), Social Media Content. Una prospettiva manageriale. G. Giappichelli, Torino. ISBN:978-88-9210006-0

M.G. CONFETTO (2004), Un modello di comunicazione d’impresa ASV-based. G. Giappichelli, Torino. ISBN:88-348-4666-4

JOURNAL ARTICLES

Confetto, M.G.; Conte, F.; Palazzo, M; Siano, A. (UNDER REVIEW)

Digital Destination Branding: a framework to define and assess European DMOs practices

Journal of Destination Marketing & Management

ISSN: 2212-5752

Confetto, M.G.; Covucci, C.; Addeo, F.; Normando, M. (2023)

Sustainability Advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Journal of Consumer Marketing, Vol. ahead-of-print, No ahead-of-print

ISSN:0736-3761

DOI: 10.1108/JCM-11-2021-5038

Confetto, M.G.; Palazzo, M.; Ferri, A.; Normando, M. (2023)

Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry

Sustainability

ISSN: 2071-1050

DOI: 10.3390/su15076245

Nassani, A.A.; Badawi, M.; Confetto, M.G.; Palazzo, M.; Ferri, A.; Haffar, M. (2023)

Towards Ethical Consumption Activities among Tourism Firms: Nexus of Environmental Knowledge, CSR Participation and Psychological Social Support

Sustainability

ISSN: 2071-1050

DOI: 10.3390/su15054675

Confetto, M.G.; Covucci, C. (2021),

“Sustainability-contents SEO”: a semantic algorithm to improve the quality rating of sustainability web contents

The TQM Journal, Vol. 33(7), pp. 295-317

DOI: 10.1108/TQM-05-2021-0125

Siano, A.; Confetto, M.G.; Covucci, C.; Vollero, A. (2021)

Redefining Brand Hijacking: Exploring Motivations, Intentions, and Actions in a Non-Collaborative Brand Co-Creation Perspective

Journal of Product and Brand Management

DOI: 10.1108/JPBM-03-2020-2780

Confetto, M.G.; Covucci, C. (2021),

“A taxonomy of sustainability topics: A guide to set corporate sustainability content on the web”

The TQM Journal, Vol. 33(7). Pag.106-130

DOI: 10.1108/TQM-06-2020-0134

M.G. Confetto, F. Conte, C. Covucci (2018)

“Empirical Evidence on CEO Reputation: Perspectives, Actions and Influence”

International Journal of Business and Management, vol. 13:12, pp. 215-226, Canadian Center of Science and Education

ISSN 1833-3850

E-ISSN 1833-8119

DOI:10.5539/ijbm.v13n12p215

M.G. Confetto, M. Della Volpe, C. Covucci (2018)

“Dual marketers and sustainability communication. Empirical evidence from corporate websites”

Mercati e Competitività, vol. 4. pp.41-68, Franco Angeli

ISSN:1826-7386.

DOI: 10.3280/MC2018-003004

A. Siano, A. Vollero, M. Della Volpe, M.G. Confetto, P. Foroudi, M. Palazzo (2018)

“The Role of Physical Metaphors for Decision-Making in Integrated Corporate Communication”

The Bottom Line, vol. 31:1, pp.42-55, Emerald Publishing

ISSN:0888-045X.

DOI: 10.1108/BL-09-2017-0030

M.G. Confetto, A. Siano (2018)

“Social media content: A management framework”

International Journal of Business and Management, vol. 13:6, pp.84-96, Canadian Center of Science and Education

ISSN:1833-3850

E-ISSN 1833-8119

DOI:10.5539/ijbm.v13n6p84

M.G. Confetto, A. Siano (2017)

“Museo e tecnologie digitali: profili professionali emergenti”

Il capitale culturale, vol. 15. pp.103-135, Eum Edizioni Università di Macerata

ISSN:2039-2362

DOI: 10.13138/2039-2362/1581

A. Siano, A. Vollero, M.G. Confetto, M. Siglioccolo (2013)

“Corporate communication management: A framework based on decision making with reference to communication resources”

Journal of Marketing Communications, vol. 19, pp. 151-167

ISSN: 1352-7266.

.

A. Siano, P. Piciocchi, C. Pacella, M.G. Confetto, C. Bassano, A. Vollero, M. Siglioccolo (2011)

“La Campagna Informativa nazionale D.P.A.- C.U.E.I.M.”

Sinergie, Rapporti di Ricerca, n. 33, 2011, pp. 69-109. ISSN: 0393-5108.

A. Siano, C. Pacella, M.G. Confetto, A. Vollero, M. Siglioccolo (2011)

“Un modello per il governo e la gestione della comunicazione pubblica”,

Sinergie, Rapporti di Ricerca, n. 33, pp. 31-65. ISSN: 0393-5108.

M.G. Confetto, A. Siano, M. Palazzo (2010)

“The positive effects of ingredient branding reached by Tetra Pak Italy”

Esperienze d’Impresa, n. 1. ISSN: 1971-5293.

A. Siano, L. Eagle, M.G. Confetto, M. Siglioccolo (2010)

“Destination competitiveness and museum marketing strategies: An emerging issue in the Italian context”

Museum Management and Curatorship, Vol. 25, No. 3, pp. 259-276. ISSN: 0964-7775.

A. Siano, L. Eagle, M.G. Confetto, M. Siglioccolo (2010)

“Marketing Strategies for Top Italian Museums: The Influence of Province Destination Competitiveness”

The International Journal of the Inclusive Museum, Vol. 2, Issue 4, pp. 111-124. ISSN: 1835-2014.

A. Siano, P.J. Kitchen, M.G. Confetto (2010)

“Financial resources and corporate reputation: toward common management principles for managing corporate reputation”

Corporate Communications: an International Journal, Vol. 15, Issue 1, pp. 68-82. ISSN: 1356-3289.

A. Siano, M. Siglioccolo, M.G. Confetto (2009)

“A Study on the Services Offered by Three Categories of Italian Museums via their Web Sites”

The International Journal of Knowledge, Culture and Change Management, Vol. 9, Issue 6, pp. 47-58. ISSN: 1447-9524.

M. Siglioccolo, L. Eagle, P. Kitchen, M.G. Confetto (2009)

“Exploring the link between managing cultural heritage and tourism industry competitiveness: a two country comparison”

Esperienze d’Impresa, n. 2, pp. 7-23. ISSN: 1971-5293

M. G. Confetto, M. Siglioccolo, C. Tuccillo (2009)

“Identifying key relations for destination competitiveness and for creating cultural tourism products: a value system approach to tourist destinations”

Esperienze d’Impresa, n. 2.

A. Siano, M.G. Confetto (2008)

“Oltre il flagship store: le nuove opportunità di vertical branding offerte dal temporary store”

Esperienze d’Impresa, n. 1. ISSN: 1971-5293.

M.G. Confetto (2005)

“Il two step flow nel processo di comunicazione dell’impresa sistema vitale”

Esperienze d’Impresa, n. 2.

A. Siano, M.G. Confetto, A. Vollero (2004)

“CRM e le scelte di comunicazione d’impresa”

Esperienze d’Impresa, Serie Speciale S/3. ISSN: 1971-5293.

A. Siano, M.G. Confetto (2003)

“Fonti-aree-forme-mezzi-veicoli: un modello per la scelta del communication-mix nell’impresa sistema vitale”

Esperienze d’Impresa, n. 2. ISSN: 1971-5293.

M.G. Confetto, S. Leone (2002)

“Il consolidamento dei valori guida ai fini della trasparenza della comunicazione: interventi a sostegno e metodi di rilevazione”

Atti del XIII Convegno Annuale della rivista Sinergie, 25-26 ottobre, Università IULM, Milano, Sinergie, n. 59.

M.G. Confetto (2001)

“Le capacità dinamiche nella concezione di Teece, Pisano e Shuen: alcune note a margine”

Esperienze d’Impresa, n. 2.

BOOK CHAPTERS

M.G. Confetto, F. Conte, A. Vollero, C. Covucci (2020)

“From dual marketing to marketing 4.0. The role played by digital technology and the Internet”

In M. Palazzo, P. Foroudi, A. Siano, Beyond Multi-channel Marketing. Critical issues in Dual Marketing. pp.141-161, Emerald Publishing

ISBN:9781838676865

DOI:10.1108/978-1-83867-685-820201012

M.G. Confetto, M. Palazzo (2018)

“Web Analytics: livelli e metriche per il marketing e la comunicazione”

In (a cura di) A. Siano, F. Conte, La sostenibilità viaggia nel web. Valutare e migliorare la comunicazione delle organizzazioni sostenibili nell'era digitale, pp.13-27, Franco Angeli

ISBN:9788891769176

F. Conte, S. Amabile, M.G. Confetto, M. Della Volpe, M. Palazzo, P. Piciocchi, A. Vollero (2018)

“La comunicazione per la sostenibilità in ambiente digitale”

In (a cura di) A. Siano, F. Conte, La sostenibilità viaggia nel web. Valutare e migliorare la comunicazione delle organizzazioni sostenibili nell'era digitale, pp. 28-70, Franco Angeli

ISBN:9788891769176.

A. Siano, P. Piciocchi, M. Della Volpe, M.G. Confetto, A. Vollero, M. Siglioccolo (2013)

“A VSA communication model for service systems governance”

Advances in the Human Side of Service Engineering, pp. 339–348

ISBN: 978-1-4398-7026-6.

A. Siano, M.G. Confetto, A. Vollero, M. Siglioccolo (2011)

“A framework based on the structure-system paradigm for governance and management of corporate communication”

in AA.VV., Contributions to theoretical and practical advances in management. A Viable Systems Approach (vSa), International Printing, Avellino, pp. 175-198. ISBN 9788878680109.

A. Siano, C. Pacella, M.G. Confetto, A. Vollero, M. Siglioccolo (2011)

“Un modello per il governo e la gestione della comunicazione pubblica”

Sinergie, Rapporti di Ricerca, n. 33, pp. 31-65. ISSN: 0393-5108.

A. Siano, P. Piciocchi, C. Pacella, M.G. Confetto, C. Bassano, A. Vollero, M. Siglioccolo (2011)

“La Campagna Informativa nazionale D.P.A.- C.U.E.I.M.”

Sinergie, Rapporti di Ricerca, n. 33, pp. 69-109. ISSN: 0393-5108.

A. Siano, M.G. Confetto, G. Basile, G. Vignali (2009)

“The social dimension of buying: Opportunities resulting from new retailing forms”

in Vignali G. e Vignali C. (eds), Fashion Marketing & Theory, Access Press, Darwen, UK.

M.G. Confetto, A. Camba (2008)

“Il piano di comunicazione”

in A. Siano (a cura di), Studio e proposta di un Piano di comunicazione per la valorizzazione del territorio. Linee guida per la formulazione e l’implementazione del Piano di promozione del territorio del G.A.L. delle Barbagie e del Mandrolisai CUEIM-Sinergie, Rapporti di Ricerca, n. 27, Aprile, Verona, pp.145-200.

A. Siano, M.G. Confetto, A. Vollero (2008)

“Governance-struttura-sistema: Un modello di management della comunicazione per il marketing territoriale”

in 7th International Congress Marketing Trends, pp. 1-38.

A. Siano, G. Basile, M.G. Confetto (2006)

“Il ciclo risorse-capacità-competenze nell’approccio sistemico vitale: dall’individuo all’organizzazione”

in S. Barile (a cura di), L’impresa come sistema. Contributi sull’Approccio Sistemico Vitale (aSv), Giappichelli, Torino.

M.G. Confetto, “Le decisioni tattiche di comunicazione: il mix degli strumenti” (2002)

par. 4.1, 4.2, 4.2.1, 4.2.2, 4.2.3, 4.3;

“Le decisioni tattiche di comunicazione: il mix delle forme”

par. 5.1, 5.2, 5.2.1, 5.2.2, 5.2.4, 5.2.5, 5.3, 5.3.1, 5.4, 5.4.2, 5.4.3, 5.4.7, 5.5, 5.5.1,

in A. Siano (a cura di), Il piano di comunicazione. Elementi costitutivi e criteri di redazione, Edizioni CUSL.

M.G. Confetto, “Appendice metodologica. L’analisi e la valutazione del posizionamento di ateneo” (2001)

Quaderni del Dipartimento di Scienze della comunicazione, University of Salerno, n. 2.

INTERNATIONAL CONFERENCE BOARD

Member of the promoting committee of the International Conference on Italian Linguistics and Glottodidactics CILGI5 2023 - “Communicating Italy through Italian. Language policies and teaching for institutional, corporate, and cultural communication”

March 23-25, 2023, University of Salerno, Italy

INTERNATIONAL CONFERENCE PAPER AND PROCEEDINGS

Confetto, M.G.; Covucci, C.; Addeo, F.; Normando, M. (2022)

“Brand activism e Generazione Z: social media content per l’advocacy della sostenibilità”

XIX^ SIM Conference, NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing

October 20-21, 2022, University of Salerno, Italy

ISBN 978-88-943918-8-6

Confetto, M.G.; Covucci, C. (2020)

“Sustainability-content SEO”: sviluppo di un algoritmo semantico per migliorare la veicolazione web dei contenuti digitali di sostenibilità

Il marketing per una società migliore, XVII SIM Conference, LIUC – University of Cattaneo di Castellanza, Varese, Italy, October 28 – 30.

Confetto, M.G.; Covucci, C., D’Avino, I.; Del Vecchio, A. (2020)

“Strategie di personal branding per la valorizzazione del capitale umano e sociale. I casi studio: Studio Legale Bressan, Savino Solution, Concilia Lex”

Il marketing per una società migliore, XVII SIM Conference, LIUC – University of Cattaneo di Castellanza, Varese, Italy, October 28 – 30.

M.G. Confetto, C. Covucci (2019)

“La sostenibilità nel marketing: una tassonomia di topics per i contenuti digitali”.

XVI SIM Conference, Marketing 4.0: Le sfide della multicanalità

Atti del Convegno Società Italiana Marketing, pp.1-5.

October 24-25, 2019, University of Sacred Hearth, Piacenza.

ISBN:9788894391831

F. Conte, C. Covucci, A. Vollero, A. Siano, M.G. Confetto (2019)

“CSR communication in Asian context. An empirical analysis through the lens of the National Business Systems”.

Sinergie-SIMA 2019 Conference, Management and sustainability: Creating shared value in the digital era, pp.41-45.

June 20-21, Sapienza University, Rome.

ISBN:9788894393712

A. Siano, M. Palazzo, M.G. Confetto, J. Farquhar (2011)

“Tetra Pak Italy’s Ingredient Branding: an exploratory case of strategic communication”

XXIII Sinergie annual Congress, pp.1-22.

November 10-11, 2011, IULM University, Milan, Italy

A. Siano, A. Vollero, M.G. Confetto (2011)

“Il processo di management della comunicazione d’impresa: tra comunicazione strategica e strategia di comunicazione”

XXIII Sinergie annual Congress,

November 10-11, 2011 - IULM University, Milan, Italy.

P. Piciocchi, A. Siano, M.G. Confetto, E. Paduano (2011)

“Driving Co-Created Value through Local Tourist Service Systems (LTSS) in Tourism Sector”

The 2011 Naples Forum on Service - Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda, Poster session, Capri, Italy, 14th-17th June 2011.

A. Siano, A. Vollero, M.G. Confetto, M. Siglioccolo (2010)

“Corporate communication management: A framework based on decision making with reference to communication resources”

competitive Paper, 15th International Conference on Corporate and Marketing Communications, Aarhus School of Business, Aarhus University, Aarhus, DK, April 21-23 2010. Digital proceedings, pp. 34-53.

M.G. Confetto, P.J. Kitchen, A. Siano, M. Palazzo (2010)

“Making Services More Tangible using Ingredient Branding Strategy”

competitive Paper, 9th International Conference Marketing Trends, Venice, January 21-23 2010.

M.G. Confetto, A. Siano, M. Palazzo (2009)

“Tetra Pak Italy: key factors of success and positive effects of ingredient branding”

competitive Paper, 2nd Annual EuroMed Conference, October 26-28 2009, University of Salerno, Salerno, Italy, Proceedings, 10 pp.

A. Siano, G. Vignali, M.G. Confetto, G. Basile (2009)

“The social dimension of buying: Opportunities resulting from new retailing forms”

competitive Paper, 2nd Annual EuroMed Conference, October 26-28 2009, University of Salerno, Salerno, Italy, Proceedings, 19 pp.

M. Siglioccolo, L. Eagle, P. Kitchen, M.G. Confetto (2009)

“Exploring the link between managing cultural heritage and tourism industry competitiveness: a two country comparison”

competitive Paper, 2nd Annual EuroMed Conference, October 26-28 2009, University of Salerno, Salerno, Italy, Proceedings, pp. 1-19.

M.G. Confetto, M. Siglioccolo, C. Tuccillo (2009)

“Developing destination competitiveness and cultural tourism products: a value system model approach”

competitive Paper, 2nd Annual EuroMed Conference, October 26-28 2009, University of Salerno, Salerno, Italy, Proceedings.

A. Siano, M. Palazzo, M.G. Confetto (2009)

“Ingredient branding: A strategic lever of the emerging Dual Marketing Communications”

competitive Paper, Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, UK, 7th to 9th July 2009. Proceedings, 8 pp.

A. Siano, M.G. Confetto, A. Vollero (2009)

“Integrated Corporate Communication: Physical Metaphors for Decision Making”

competitive Paper, Conference on Corporate Communication. Wroxton College, Wroxton, UK, June 5-8, 2009, Proceedings (pp. 274-286).

A. Siano, P.J. Kitchen, M.G. Confetto, M. Palazzo (2009)

“Working towards Dual marketing communications”

Working Paper, 14th International Conference on Corporate and Marketing Communications, April 23-24, 2009, Hosted by: Faculty of Marketing Department, Business School, University of Nicosia, Cyprus. Proceedings, pp. 483-485.

A. Siano, M.G. Confetto, M. Siglioccolo (2009)

“Place reputation management and leverage points. Rethinking cultural marketing for weak areas”

competitive Paper, 8th International Marketing Trends Congress, Paris, January 16-17 2009. Digital proceedings, 25 pp.

A. Siano, M.G. Confetto, A. Vollero (2008)

“Governance-struttura-sistema: Un modello di management della comunicazione per il marketing territoriale” in Atti del VII congresso internazionale - marketing trends Università Cà Foscari, Venezia 17-19 Gennaio 2008 Pag.digital-proceedings

REVIEWS

Reviewer second edition R.A. Kerin, S.W. Hartley, E.N. Berkowitz, W. Rudelius (2010)

Marketing

McGraw-Hill Italia, Milano.

STUDIES

2004 Summer School “Paideia” – University of Salerno

Module: Method and social research

Deartiment of Communication studies and Sociology

2001 MA Communication studies (Institutional and Corporate Communication)

University of Salerno - Mark: 110/110 cum laude

1991-1992 Bachelor

Liceo Ginnasio Statale “A. Rormini” – Palma Campania - Mark: 58/60

REVIEWER FOR ACADEMIC JOURNALS

Member of Editorial Review Board International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA) (https://www.igi-global.com/journal/international-journal-tourism-hospitality-management/144574)

Member of Editorial Review Board International Journal of Social Media and Online Communities (IJSMOC) (https://www.igi-global.com/journal/international-journal-social-media-online/224362)

Member of the Editorial Review board of International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR) (https://www.igi-global.com/journal/international-journal-sustainable-entrepreneurship-corporate/126547)

SUMMER SCHOOL

18th summer school on “Methodology and Social Research” organized by the University of Salerno and Paideia Cultural Association. 2021

Module: Multivariate data analysis with SPSS. Responsible: prof. Felice Addeo and prof. Gabriella Punziano

17th summer school on “Methodology and Social Research” organized by the University of Salerno and Paideia Cultural Association. 2020

Modules:

- How to set up standard research. Responsible: prof. Felice Addeo and prof. Gabriella Punziano.

- Sampling in the social sciences. Responsible: Renato Grimaldi

- How to construct a questionnaire. Responsible: Sandro Landucci

- Principles of monovariate analysis and bivariate analysis. Responsible: prof. Amalia Caputo

- Introduction to multivariate analysis. Responsible: prof. Felice Addeo

16th summer school on “Methodology and Social Research” organized by the University of Salerno and Paideia Cultural Association. 2019

Module: Online Research Methods. How to do social research online. Responsible: prof. Felice Addeo

15th summer school on “Methodology and Social Research” organized by the University of Salerno and Paideia Cultural Association. 2018

Module: Cluster Analysis. Social research and Big Data: possibilities and limitations. Responsible: prof. Felice Addeo

14th summer school on “Methodology and Social Research” organized by the University of Salerno and Paideia Cultural Association. 2017

Module: Cluster Analysis. Classification and segmentation techniques in social and market research. Responsible: prof. Felice Addeo.

Summer school on “Methodology and Social research” organized by “Paideia” and the University of Salerno, Department of Communication Studies, Sociology and Politic Sciences - Borgo di Terravecchia, Giffoni Valle Piana (SA), 27-30 August 2007 and 1-5 September 2008.

LANGUAGES

Italian – Native language

English Reading: excellent (C2); Writing: excellent (C2); Speaking: excellent (C2)

LANGUAGE CERTIFICATES

English

July 2021 C2 English Certification of British Institute

August 2009 Programme in General English at Pre-Intermediate Level

United International College (The British Council), London, UK

November – December 2008 The Bridge Programme

Department of Modern Languages, Language Institute, University of Hull, UK

SPECIAL SKILLS

I.T. KNOWLEDGE: Microsoft Office Suite - knowledge and competence certificates from the exam of “Informatica generale” and from the “Test of Word Processing” as part of the degree course of Communication Studies).