Maria Giovanna CONFETTO | Projects

The rapid digitization of economies and societies has led to a growing awareness of the environmental and social implications of digital technologies. While these technologies offer immense potential for innovation and economic growth, they also pose significant challenges in terms of resource consumption, e-waste, privacy, and inequality. This research aims to develop a comprehensive understandin

The objectives of the project's continuation are aimed at investigating the alignment between short-term incremental results (performance marketing) and long-term persistent effects (brand equity). The FARB intends to analyze the role of big data, considered strategic resources for companies (Groover et al., 2017), in the brand management and brand building. Furthermore, the project aims to invest

The objective of this research project is to investigate the signals of Diversity & Inclusion (D&I) in corporate communications, with a particular focus on digital messages in employer branding and inclusive marketing strategies. The aim is to identify and analyze the different forms of signals used to communicate D&I values and initiatives, and how they impact organizational reputation and stakeh

The FARB project has several objectives. First, it aims to provide, through literature review analysis, the drivers for an effective brand management in the era of big data analytics, proposing a dual strategy that combines data-driven marketing and branding building strategy.The FARB intends also to contributes to enrich studies dealing with the adoption of big data from a strategic perspective.

The continuation of the previous FARB project is aimed at deepening the relationship between young consumers of the Generation Z cohort and social media. The research launched last year outlined how the use of social networks affects the lifestyle of today's young people, contributing to the formation of their values system, intervening in their consumption decisions and awareness on sustainabilit

The FARB project intends to deepen, through the literature review, the new data-driven communication approaches, derived from the adoption of big data analytics in the relations with different stakeholder groups. It also proposes to highlight, through empirical analysis, the development trends of Industry 4.0 and big data analytics in digital communication, deepening inter-sectoral differences bet

Nonostante, dunque, l'eterogeneità e la complessità del patrimonio culturale italiano, non è ancorastato sviluppato un sistema appropriato di competenze e strumenti tecnici che ne consentanoun'adeguata promozione e ne garantiscano la piena fruibilità e consapevolezza.Sebbene negli anni più recenti si è assistito ad una maggiore apertura al modello managerialenell'approccio alla gestione dei be

Nonostante, dunque, l¿eterogeneità e la complessità del patrimonio culturale italiano, non è ancorastato sviluppato un sistema appropriato di competenze e strumenti tecnici che ne consentanoun¿adeguata promozione e ne garantiscano la piena fruibilità e consapevolezza.Sebbene negli anni più recenti si è assistito ad una maggiore apertura al modello managerialenell¿approccio alla gestione dei be

Creazione di un corpus di testi istituzionali dei contratti e dei bandi di selezione del personale degli Uffici/Aree Comunicazione delle PA e degli annunci del mercato del lavoro relative alle professioni della comunicazione al fine di individuare le denominazioni in uso. Il corpus servirà per sviluppare risorse terminologiche formalizzate in formato aperto quali vocabolari controllati e schede te

Although CSR communication has been considered as a strategic means to build and strengthen reputational capital and social legitimacy, it is not necessarily indicative of an effective commitment to CSR. In recent years, due to corporate scandals for unethical practices, CSR communication has been accused of being manipulative and superficial, or merely ¿corporate spin¿ without any real connectio