| The purpose of the training is to provide learners with the cognitive basis for understanding scholarly approaches and strategies and practices implemented by organizations for the purposes of sustainable marketing, sustainability communication, and brand co-creation in digital contexts. Qualifying themes of the training are: the logics of sustainable marketing; sustainability orientation and functions of online communication; content and principles of communication for sustainable organizations; stakeholder engagement (CSR information and involvement strategies); signs of greenwashing; analysis and evaluation of communication for sustainability using the OSEC model; paradigm shifts in branding and collaborative/non-collaborative perspectives of digital brand co-creation.
With a view to a constructive and interactive debate on the tools of sustainability communication and researchers will be invited to group activities on the topics under study.
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