Agostino VOLLERO | Curriculum

Professor in Management and Marketing

About

Agostino is currently Full Professor in Management and Marketing at the Department of Political and Communication Sciences, University of Salerno.

His primary research interest focuses on different types of greenwashing in CSR communication, both offline and online. Other research interests involve the impact of online consumer empowerment in digital contexts and tourism promotion for sustainable destinations. He has over 100 publications in journals and book chapters. Examples of his published research journals include: Journal of Business Research, International Journal of Advertising, European Management Journal, International Journal of Tourism Research, Current Issues in Tourism, Business Strategy & Environmental Management, Electronic Commerce Research, Corporate Communications and Journal of Product & Brand Management.

Qualifications

M.Sc. (Communication Sciences - Thesis in Marketing, 2002) - First Class Honours
Phd (Marketing and Communication - University of Salerno, 2006)
Grants/scholarships at Centro competenza regionale ICT - Esperti ICT (profilo manageriale), 2006-2007 and IMAST (Distretto Tecnologico sull’Ingegneria dei materiali polimerici e compositi e strutture) - Specialista economia e marketing dell'innovazione, 2007-2008

Visiting Researcher at University of Bedfordshire - Business School (April-June 2012)

ASN 2013/ASN 2018 (National Scientific Qualification) as Associate Professor
ASN 2021 (National Scientific Qualification) as Full Professor

Areas of Expertise

Corporate Social Responsibility
Corporate Communication
Digital Marketing
Tourism Marketing

Responsibilities

Deputy Director of Sustainability Communication Centre

Member of the Department Quality Assurance Committee
Member of the Department International Relations Committee
Responsible of Technological Transfer

Teaching activities

From 2004 to 2014 Teaching Assistant for undergraduate course on Marketing Communications and Electronic Commerce and graduate courses in E-marketing and Corporate Communication at graduate levels (MA Corporate Communication, Master in Public Relations). Master Degree Thesis Co-Advisor activity. In 2008 Agostino run the Global Marketing course (graduate students) as Adjunct Professor.

2015 to date - Digital Marketing and Web Analytics (graduate students) and E-commerce (undergraduate)
2018 to date - Place marketing (graduate students)
2023 - Destination marketing (graduate students)

Other

Member of IABS (International Association of Business & Society)

Member of SIMA (Società Italiana Management)

Member of SIM (Società Italiana Marketing)

Editorial team Sinergie - Italian Journal of Management
Editorial board member of Journal of Consumer Behaviour
Editorial board member of Qualitative Market Research
Editorial board member of International Journal of Online Marketing (IJOM)
Editorial board member of Journal of Competitiveness
Reviewer activities - WOS Profile https://www.webofscience.com/wos/author/record/B-2338-2012

Research Grant FFABR (2017)

Research awards:

Highly Commended paper Journal of Consumer Behaviour 2021 for the paper: Exploring the role of the Amazon effect on customer expectations: An analysis of user-generated content in consumer electronics retailing Awarded: February 2022

Best Conference Paper Sinergie/SIMA 2016: “Valutare e migliorare la comunicazione digitale per la sostenibilità: un modello operativo per i siti web” nell'ambito del XXVIII Convegno annuale di Sinergie, Management in a Digital World. Decisions, Production, Communication - 9-10 giugno 2016 - Università degli Studi di Udine

Best paper “Mercati & Competitività”, Italian Journal of Marketing, Year 2016: Agostino Vollero, Dalli Daniele, Alfonso Siano (2016). Brand negotiation and brand management. An actor-network theory perspective. Mercati e Competitività, vol. 4, p. 23-41

Selected Publications

• Coppola, C., VOLLERO, A., & Siano, A. (2023). Developing dynamic capabilities for the circular economy in the textile and clothing industry in Italy: A natural‐resource‐based view. Business Strategy and the Environment.

• Siano, A., VOLLERO, A., & Bertolini, A. (2022). From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives. Journal of Business Research, 152, 372-386.

• VOLLERO, A., Yin, J., & Siano, A. (2022). Convergence or divergence? A comparative analysis of CSR communication by leading firms in Asia, Europe, and North America. Public Relations Review, 48(1), 102142.

• Conte, F., Sardanelli, D., VOLLERO, A., & Siano, A. (2022). CSR signaling in controversial and noncontroversial industries: CSR policies, governance structures, and transparency tools. European Management Journal.

• VOLLERO, A., Sardanelli, D., & Siano, A. (2021). Exploring the role of the Amazon effect on customer expectations: An analysis of user‐generated content in consumer electronics retailing. Journal of Consumer Behaviour. Highly Commended Paper 2021

• Palazzo, M., VOLLERO, A., Siano, A., & Foroudi, P. (2021). From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism, 24(4), 567-589.

• Coppola, C., VOLLERO, A., & Siano, A. (2021). Consumer upcycling as emancipated self-production: Understanding motivations and identifying upcycler types. Journal of Cleaner Production, 285, 124812.
• VOLLERO A., Schultz D.E., Siano A., (2019) IMC in digitally-empowering contexts: the emerging role of negotiated brands INTERNATIONAL JOURNAL OF ADVERTISING RESEARCH, doi : 1080/02650487.2018.1535221
• VOLLERO, A., Conte, F., Siano, A., & Covucci, C. (2018), Corporate social responsibility information and involvement strategies in controversial industries. CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, doi: 10.1002/csr.1666
• VOLLERO, A., Palazzo, M., Siano, A., & Foroudi, P. (2020). From CSR to CSI: Analysing consumers’ hostile responses to branding initiatives in social media-scape. QUALITATIVE MARKET RESEARCH, Vol. 23 (2).
• VOLLERO, A., Siano, A., Palazzo, M., & Amabile, S. (2020). Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?. CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 27(1), 53-64.

• Sardanelli, D., VOLLERO, A., Siano, A. & Bottoni, G., (2019). Lowering the pirate flag: a TPB study of the factors influencing the intention to pay for movie streaming services. ELECTRONIC COMMERCE RESEARCH, doi: 10.1007/s10660-019-09346-7

• VOLLERO, A., Palazzo, M., Siano, A., & Sardanelli, D. (2018). Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies. THE TQM JOURNAL, vol. 30 (5), p. 621-637, ISSN: https://doi.org/10.1108/TQM-11-2017-0131

• VOLLERO, A., Conte, F., Bottoni, G.., Siano, A. (2018). The influence of community factors on the engagement of residents in place promotion. Empirical evidence from an Italian heritage site. THE INTERNATIONAL JOURNAL OF TOURISM RESEARCH, vol. 20, p. 88-99, ISSN: 1522-1970, doi: 10.1002/jtr.2164

• Siano, A., VOLLERO, A., Conte, F., Amabile, S. (2017). More than words: Expanding the taxonomy of greenwashing after the Volkswagen scandal. JOURNAL OF BUSINESS RESEARCH, vol. 71, p. 27-37, ISSN: 0148-2963, doi: 10.1016/j.jbusres.2016.11.002

• Conte F., Siano A., VOLLERO A. (2017). CEO communication: engagement, longevity and founder centrality. An exploratory study in Italy. CORPORATE COMMUNICATIONS, vol. 22, p. 273-291, ISSN: 1356-3289, doi: 10.1108/CCIJ-10-2015-0062

• VOLLERO A., Palazzo M., Siano A., Elving W. J.L. (2016). Avoiding the greenwashing trap: between CSR communication and stakeholder engagement. INTERNATIONAL JOURNAL OF INNOVATION AND SUSTAINABLE DEVELOPMENT, vol. 10, p. 120-140, ISSN: 1740-8822, doi: 10.1504/IJISD.2016.075542

• Siano A., Conte F., Amabile S., VOLLERO A., Piciocchi P. (2016). Communicating sustainability: An operational model for evaluating corporate websites. SUSTAINABILITY, vol. 8, p. 950-966, ISSN: 2071-1050, doi: 10.3390/su8090950

• VOLLERO A., Dalli D., Siano A. (2016). Brand negotiation and brand management. An actor-network theory perspective. MERCATI E COMPETITIVITÀ, vol. 4, p. 23-41, ISSN: 1826-7386, doi: 10.3280/MC2016-004003

• Siano A., VOLLERO A., Siglioccolo M. (2015). Corporate Communication Management. Accrescere la reputazione per attrarre risorse. Torino:Giappichelli, ISBN: 978-88-348-5873-8

• VOLLERO A., Palazzo M. (2015). Conceptualizing content marketing: a delphi approach. MERCATI E COMPETITIVITÀ, vol. 1, p. 25-44, ISSN: 1826-7386, doi: 10.3280/MC2015-001003

• VOLLERO A. (2013). Il rischio greenwashing nella comunicazione per la sostenibilità: implicazioni manageriali. SINERGIE, vol. 92, p. 3-23, ISSN: 0393-5108, doi: DOI 10.7433/s92.2013.02

• Siano A., VOLLERO A., Confetto M. G., Siglioccolo M. (2013). Corporate communication management: A framework based on decision making with reference to communication resources. JOURNAL OF MARKETING COMMUNICATIONS, p. 151-167, ISSN: 1352-7266, doi: 10.1080/13527266.2011.581301

• Siano A., VOLLERO A., Palazzo M. (2011). Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses. JOURNAL OF BRAND MANAGEMENT, vol. 19, p. 57-71, ISSN: 1350-231X

Monografie

• VOLLERO, A. (2022), Greenwashing. Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication, Emerald Publishing.

• VOLLERO A. (2010). E-marketing e web communication. Verso la gestione della corporate reputation online.. p. XIV-242, TORINO:Giappichelli, ISBN: 9788834898550