Agostino VOLLERO | E-COMMERCE
Agostino VOLLERO E-COMMERCE
cod. 0312200085
E-COMMERCE
| 0312200085 | |
| DEPARTMENT OF POLITICAL AND COMMUNICATION SCIENCES | |
| EQF6 | |
| COMMUNICATION SCIENCES | |
| 2024/2025 |
| OBBLIGATORIO | |
| YEAR OF COURSE 3 | |
| YEAR OF DIDACTIC SYSTEM 2019 | |
| AUTUMN SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 6 | 40 | LESSONS |
| Exam | Date | Session | |
|---|---|---|---|
| E-COMMERCE | 09/01/2025 - 10:00 | SESSIONE ORDINARIA | |
| E-COMMERCE | 09/01/2025 - 10:00 | SESSIONE DI RECUPERO | |
| E-COMMERCE | 30/01/2025 - 10:00 | SESSIONE ORDINARIA | |
| E-COMMERCE | 30/01/2025 - 10:00 | SESSIONE DI RECUPERO |
| Objectives | |
|---|---|
| THE COURSE AIMS TO PROVIDE THE ESSENTIAL KNOWLEDGE BASE AND TOOLS FOR THE ANALYSIS OF THE MANAGEMENT OF COMMERCIAL COMPANIES OPERATING IN DIGITAL CONTEXTS. THE STUDENT: WILL KNOW THE BASIC CONCEPTS, METHODOLOGIES, AND TOOLS OF THE VALUE CHAIN ACTIVITIES OF COMMERCIAL COMPANIES IN THE TRANSITION TO E-BUSINESS, DEEPENING THE VARIATION OF THEIR PRIMARY ACTIVITIES (FROM INBOUND LOGISTICS TO MARKETING AND CUSTOMER SUPPORT ACTIVITIES); WILL UNDERSTAND THE OPERATIONAL ISSUES (INSOURCING/OUTSOURCING CHOICES, RETAILING MIX, TRANSACTION SECURITY, PRIVACY MANAGEMENT, PAYMENT METHODS, ETC.) FACED BY RETAILERS IN MANAGING E-STORES AND THE PRINCIPLES OF DESIGNING INTERACTIVE ENVIRONMENTS AIMED AT INCREASING CUSTOMER EXPERIENCE. THE STUDENT WILL BE ABLE TO: MONITOR AND APPLY THE ACQUIRED KNOWLEDGE AND TOOLS TO SUPPORT THE ENTIRE DECISION-MAKING PROCESS IN THE MANAGEMENT OF AN ONLINE COMMERCIAL COMPANY; MANAGE THE VARIOUS OPERATIONAL FLOWS OF AN E-COMMERCE WEBSITE, SUCH AS THE ORDER PHASES, THE CREATION OF PRODUCT CARDS, SALES ANALYSIS, AND THE DESIGN OF PERSONALIZATION, RETENTION, AND CUSTOMER LOYALTY PLANS. THE STUDENT WILL BE ABLE TO: EXPRESS CRITICAL ATTITUDES AND AUTONOMOUS JUDGMENTS, IN ORDER TO BE ABLE TO CORRECTLY MAKE CHOICES WITHIN A RANGE OF DIFFERENT OPTIONS; INTERPRET AND ANALYTICALLY EVALUATE THE ACTIVITIES AND PERFORMANCE OF COMMERCIAL COMPANIES; DEMONSTRATE ADEQUATE PROBLEM-SOLVING SKILLS IN E-COMMERCE. THE STUDENT WILL BE ABLE TO: DEMONSTRATE ARGUMENTATIVE ATTITUDES AND EASE OF ILLUSTRATION OF THE TOPICS, USING ADEQUATE TERMINOLOGY AND SPECIFIC LANGUAGE APPROPRIATE FOR THE DISCIPLINE; COMMUNICATE AND PRESENT, THROUGH TEXTS AND/OR VIRTUAL TOOLS, OBJECTIVES AND RESULTS OF RESEARCH PROJECTS DEVELOPED INDEPENDENTLY OR IN GROUPS. THE STUDENT WILL BE ABLE TO: USE THE MAIN DIGITAL TOOLS AND COMPUTER RESOURCES FOR DATA ANALYSIS AND INTERPRETATION; APPLY THEIR SKILLS IN OTHER LEARNING AND PROFESSIONAL CONTEXTS; CARRY OUT INDIVIDUAL RESEARCH ACTIVITIES, BASED ON THEORETICAL STUDIES AND EMPIRICAL ANALYSES. |
| Prerequisites | |
|---|---|
| NONE |
| Contents | |
|---|---|
| RETALING: TRADITIONAL AND EMERGENT FUNCTIONS, TYPES OF DISTRIBUTION CHANNELS AND STORE FORMATS; SHOPPING EXPERIENCE AND OMNICHANNEL MARKETING; DIFFERENCES BETWEEN E-MARKETING, E-BUSINESS ED E-COMMERCE; HISTORY AND EVOLUTION OF E-COMMMERCE: MAIN PLAYERS AND INDUSTRY DYNAMICS; SOCIAL COMMERCE; E-COMMERCE MODELS (B-TO-C, B-TO-B, ECC.); ON-LINE RETAILING-MIX; CHANNEL MANAGEMENT; INFOMEDIARIES TYPES; SECURITY ISSUES; ON-LINE PRICING; PAYMENTS METHODS FOR E-COMMERCE; SHARING ECONOMY; COLLABORATIVO CONSUMPTION IN DIGITAL MARKETS: LIFESTYLES, REDISTRIBUTION MARKETS. SHARING ECONOMY PLATFORMS; SOCILA COMEMRCE; CRM, SOCIAL CRM AND ONLINE CUSTOMER SERVICE; CONTROL AND MEASUREMENT OF RESULTS: DIGITAL ANALYTICS, RELEVANT KPISA ND METRICS. |
| Teaching Methods | |
|---|---|
| INTERACTIVE LECTURES. IN-CLASS EXERCISES AND CASE STUDIES FROM "REAL WORLD" PRACTICE |
| Verification of learning | |
|---|---|
| THE ACHIEVEMENT OF THE TEACHING OBJECTIVES IS CERTIFIED BY PASSING AN EXAM WITH A GRADE OUT OF THIRTY. THE PROFICIENCY EXAM CONSISTS OF A WRITTEN TEST AND AN ORAL EXAM, WHICH WILL BE HELD ON THE DATES SCHEDULED BY THE DEPARTMENT. THE WRITTEN TEST LASTS 45 MINUTES AND INCLUDES BOTH MULTIPLE-CHOICE AND OPEN-ENDED QUESTIONS. THE SCORE OF THE WRITTEN TEST (PASSED WITH A MINIMUM GRADE OF 18/30) IS EQUAL TO THE SUM OF THE POINTS ASSIGNED BY THE PROFESSOR TO THE INDIVIDUAL QUESTIONS, AND MAY INCLUDE ANY BONUSES AWARDED TO THE ATTENDING STUDENT FOR PARTICIPATION IN INDIVIDUAL OR GROUP PROJECT WORK CARRIED OUT DURING THE LESSONS. STUDENTS WHO HAVE ACHIEVED A SCORE OF AT LEAST 18 ON THE WRITTEN TEST ARE ADMITTED TO THE ORAL EXAM. THE EXAM IS AIMED AT VERIFYING THAT STUDENTS HAVE ACQUIRED THE KNOWLEDGE RELATED TO E-COMMERCE IN A CRITICAL MANNER AND WITH AUTONOMY OF JUDGMENT. DURING THE TEST, THE MASTERY OF THE METHODS, TECHNIQUES, AND TOOLS TO SUPPORT THE TYPICAL DECISION-MAKING AND PROBLEM-SOLVING PROCESS IN THIS AREA WILL BE VERIFIED. |
| Texts | |
|---|---|
| 1) BONFANTI A., CUSTOMER SHOPPING EXPERIENCE, GIAPPICHELLI, 2018, CH. 1 2) CAROZZA G., LIBERIO L., E-COMMERCE E UX. GUIDA ALLA PROGETTAZIONE E PERSONALIZZAZIONE DELL'E-COMMERCE, HOEPLI, 2017 3) VOLLERO A. E-MARKETING E WEB COMMUNICATION, GIAPPICHELLI, 2010, SOLO PARR. 1, 1.1., 3, 3.1, 3.2, 3.3 DEL CAP.3 4) MATERIAL PROVIDED BY THE INSTRUCTOR ON WEBSITE(PLEASE ASK FOR THE PWD) |
| More Information | |
|---|---|
| (FOR FOREIGN STUDENTS: 2-4 CAN BE REPLACED BY TURBAN, E., WHITESIDE, J., KING, D., & OUTLAND, J. (2017). INTRODUCTION TO ELECTRONIC COMMERCE AND SOCIAL COMMERCE. SPRINGER) |
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