Orlando TROISI | WEB MARKETING

cod. 0212700023

WEB MARKETING

	0212700023
	DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2016/2017

CURRICULUM MANAGEMENT E NUOVE TECNOLOGIE

	OBBLIGATORIO
	YEAR OF COURSE 3
	YEAR OF DIDACTIC SYSTEM 2014
	SECONDO SEMESTRE

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	10	60	LESSONS	COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS

PROFESSORS

	ORLANDO TROISI Curriculum
	MARIO TESTA Curriculum

	Objectives
	KNOWLEDGE AND UNDERSTANDING THE COURSE AIMS TO TRAIN PROFESSIONALS CAPABLE OF LEARNING, DEVELOPING AND IMPLEMENTING ONLINE STRATEGIES IN ECONOMIC ORGANIZATIONS, MOVING FROM OBSERVATIONS OF THE CONTEXT AND ANALYSES OF THE TECHNOLOGICAL INNOVATIONS, WHILE INVESTIGATING, EVER MORE USER-CENTRIC, WEB TRENDS. APPLYING KNOWLEDGE AND UNDERSTANDING THROUGH THEORETICAL STUDIES, EXERCISES AND CASE STUDIES, STUDENTS WILL ACQUIRE THE SKILLS TO UNDERSTAND THE MANAGERIAL PROBLEMS AND OPPORTUNITIES THAT INFORMATION TECHNOLOGY AND THE CURRENT DEVELOPMENT OF THE NET ECONOMY OFFER TO THEIR SOLUTIONS. MAKING JUDGEMENTS BY TESTS DURING THE COURSE AND A FINAL EXAM, THE ABILITY TO INTEGRATE KNOWLEDGE RELATED TO THE SPREAD OF DIGITAL INNOVATIONS WITH MANAGING OF COMPLEX BUSINESS MODELS WILL BE VERIFIED. STARTING FROM THIS, SOME CONSIDERATIONS TO IMPROVE THE ECONOMIC, SOCIAL AND ETHICAL PERFORMANCE WILL BE STIMULATED. COMMUNICATION SKILLS THE COURSE PROVIDES STUDENTS WITH THE ABILITY TO PROPERLY COMMUNICATE INFORMATION, IDEAS AND SOLUTIONS RELATED TO MARKETING. THE COURSE EXAMINES THE EFFECTIVENESS OF COMMUNICATION PROCESSES, IN PARTICULAR FOCUSSING ON WEB CHANNELS, IN SPECIALIZED AND PROFESSIONAL CONTEXTS. LEARNING SKILLS THE USE OF TECHNOLOGICAL AIDS IN THE LEARNING PROCESS WILL PROMOTE A MORE CRITICAL APPROACH TO STUDY. PROBLEM SOLVING SKILLS OF THE STUDENTS WILL BE STIMULATED.

KNOWLEDGE AND UNDERSTANDING
THE COURSE AIMS TO TRAIN PROFESSIONALS CAPABLE OF LEARNING, DEVELOPING AND IMPLEMENTING ONLINE STRATEGIES IN ECONOMIC ORGANIZATIONS, MOVING FROM OBSERVATIONS OF THE CONTEXT AND ANALYSES OF THE TECHNOLOGICAL INNOVATIONS, WHILE INVESTIGATING, EVER MORE USER-CENTRIC, WEB TRENDS.

APPLYING KNOWLEDGE AND UNDERSTANDING
THROUGH THEORETICAL STUDIES, EXERCISES AND CASE STUDIES, STUDENTS WILL ACQUIRE THE SKILLS TO UNDERSTAND THE MANAGERIAL PROBLEMS AND OPPORTUNITIES THAT INFORMATION TECHNOLOGY AND THE CURRENT DEVELOPMENT OF THE NET ECONOMY OFFER TO THEIR SOLUTIONS.

MAKING JUDGEMENTS
BY TESTS DURING THE COURSE AND A FINAL EXAM, THE ABILITY TO INTEGRATE KNOWLEDGE RELATED TO THE SPREAD OF DIGITAL INNOVATIONS WITH MANAGING OF COMPLEX BUSINESS MODELS WILL BE VERIFIED. STARTING FROM THIS, SOME CONSIDERATIONS TO IMPROVE THE ECONOMIC, SOCIAL AND ETHICAL PERFORMANCE WILL BE STIMULATED.

COMMUNICATION SKILLS
THE COURSE PROVIDES STUDENTS WITH THE ABILITY TO PROPERLY COMMUNICATE INFORMATION, IDEAS AND SOLUTIONS RELATED TO MARKETING. THE COURSE EXAMINES THE EFFECTIVENESS OF COMMUNICATION PROCESSES, IN PARTICULAR FOCUSSING ON WEB CHANNELS, IN SPECIALIZED AND PROFESSIONAL CONTEXTS.

LEARNING SKILLS
THE USE OF TECHNOLOGICAL AIDS IN THE LEARNING PROCESS WILL PROMOTE A MORE CRITICAL APPROACH TO STUDY. PROBLEM SOLVING SKILLS OF THE STUDENTS WILL BE STIMULATED.

	Prerequisites
	NONE.

	Contents
	• STRATEGIC PLANNING OF SOCIAL MEDIA; • ANALYSIS OF IMPACT OF TECHNOLOGICAL DEVELOPMENT AND COMMUNICATION PROCESSES; • PROCESS ANALYSIS AND EVALUATION OF E-BUSINESS TOOLS; • STRATEGIES AND WEB MARKETING TECHNIQUES; • DESIGN AND MANAGEMENT OF A WEBSITE; • THE SOCIAL COMMUNITIES.

	Teaching Methods
	PLENARY LECTURES, APPLIED THEORY, INTERACTIVE GROUP WORK. SEMINARS AND BUSINESS TESTIMONIALS.

	Verification of learning
	INTERMEDIATE TESTS AND FINAL ORAL EXAM.

	Texts
	“SOCIAL MEDIA MARKETING. POST-CONSUMO, INNOVAZIONE E VALORE CONDIVISO”; BY TUTEN TRACY AND SOLOMON MICHAEL R.; PEARSON 2014

BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2019-03-11]

Orlando TROISI | WEB MARKETING