Business Management

Orlando TROISI Business Management

0212700004
DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
EQF6
BUSINESS MANAGEMENT
2017/2018



OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2014
SECONDO SEMESTRE
CFUHOURSACTIVITY
1060LESSONS


Objectives
THE COURSE INTRODUCES STUDENTS TO THE BUSINESS MANAGEMENT, ANALYZING THE MAIN MANAGEMENT AREAS.
THE PROGRAM IS FOCUSED ON THEORIES ABOUT FIRM PURPOSES.
STUDENTS WILL ACQUIRE SKILLS AND KNOWLEDGE RELATED TO THE ABILITY TO APPLY BASIC MANAGEMENT TECHNIQUES AND TOOLS FOR SETTING AND RESOLVING BASIC MANAGEMENT ISSUES WITH PARTICULAR ATTENTION TO PLANNING, PROGRAMMING, MARKETING MANAGEMENT, ORGANIZING, AND FINANCIAL MANAGEMENT.
ACQUIRED KNOWLEDGEES WILL ENABLE STUDENT TO OPERATE IN BUSINESS INSIDE.

THE MAIN KNOWLEDGE ACQUISITES WILL BE:
- MARKET MODELS
- FINALITY OF ENTREPRENEURSHIP
- COMPETITIVE CONTEXT ANALYSIS
- DEFINITION OF COMPETITIVE STRATEGY
- ECONOMIC AND FINANCIAL BALANCES ANALYSIS
- MARKETING MANAGEMENT)
- ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
- INVESTMENT ASSESSMENT



THE MAIN ABILITIES ACQUIRED WILL BE:
- CARRY OUT MANAGERIAL ACTIVITIES WITHIN THE COMPANY
- CARRY OUT CONSULTANCY ACTIVITIES
- IMPLEMENT A SWOT ANALYSIS
- EVALUATE ECONOMIC-FINANCIAL BALANCE
- DEFINE A COMPETITIVE STRATEGY
- DEFINE A BUDGET
- BUSINESS PLANNING


Prerequisites
NONE
Contents
THE COURSE ANALYSES:
- ENTREPRENEURSHIP
- BUSINESS ENVIRONMENT
- BUSINESS DEFINITION
- MARKETING MANAGEMENT
- FINANCIAL MANAGEMENT
- PRODUCTION MANAGEMENT.
- FINANCIAL TECHNIQUES OF INVESTMENTS CHOICE.
- PERFORMANCE EVALUATION
- ORRGANIZATION AND HUMANE RESOURCE MANAGEMENT
- LOGISTICS MANAGEMENT
Teaching Methods
FRONTAL LESSONS, SEMINARS
Verification of learning
ORAL EXAM WILL BE MADE THROUGH A DISCUSSION ON THE TOPICS OF THE COURSE. FINAL EVALUATION WILL BE EXPRESSED IN THIRTIETHS.



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Texts
SCIARELLI S., LA GESTIONE DELL'IMPRESA, CEDAM, ULTIMA EDIZIONE
OR
S. BARILE, G. SANCETTA, M. SAVIANO, MANAGEMENT, GIAPPICHELLI, 2015;


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