2. Professors
  3. TROISI Orlando
  4. Teaching

ARTIFICIAL INTELLIGENCE AND INNOVATION MANAGEMENT

Orlando TROISI ARTIFICIAL INTELLIGENCE AND INNOVATION MANAGEMENT

SC23200006
DEPARTMENT OF POLITICAL AND COMMUNICATION SCIENCES
EQF7
DIGITAL MARKETING
2025/2026

YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2024
AUTUMN SEMESTER
CFUHOURSACTIVITY
960LESSONS
ORLANDO TROISI T Curriculum
Objectives
THE MAIN OBJECTIVE OF THE TEACHING IS TO EQUIP STUDENTS WITH THE NECESSARY THEORETICAL KNOWLEDGE AND PRACTICAL SKILLS TO ENHANCE THE STRATEGIC ROLE OF INNOVATION AND ARTIFICIAL INTELLIGENCE AND TO STIMULATE THE ABILITY OF PROBLEM SOLVING IN ORDER TO ALLOW THE DEVELOPMENT OF SKILLS TO SUPPORT AND MANAGE COMPLEX DECISION-MAKING PROCESSES.

KNOWLEDGE AND UNDERSTANDING

AT THE CONCLUSION OF THE COURSE, THE AIM IS TO PROVIDE STUDENTS WITH KNOWLEDGE AND SKILLS RELATING TO:
- ROLE AND FUNCTION OF STRATEGIC MANAGEMENT FOR THE DEVELOPMENT OF INNOVATION AND MAIN ENABLING FACTORS (RESEARCH, NEW TECHNOLOGIES AND BIG DATA, HUMAN RESOURCES VALORIZATION, LEARNING DEVELOPMENT);
- STRATEGIES AND METHODOLOGIES FOR THE OPTIMAL MANAGEMENT OF INTRA- AND INTER-ORGANIZATIONAL KNOWLEDGE FLOWS (INFORMATION & KNOWLEDGE MANAGEMENT) THROUGH THE USE OF NEW TECHNOLOGIES;
- MAIN IT TOOLS FOR THE EXCHANGE OF INFORMATION AND FOR THE ANALYSIS OF DATA AND BIG DATA TO ENSURE THE CONSTANT UPDATING OF COMPANY DATA, FACILITATING THEIR TRANSFORMATION INTO RELEVANT KNOWLEDGE AND, THEREFORE, POTENTIAL INNOVATION;
- TOOLS AND STRATEGIES OF A DATA DRIVEN COMPANY THAT USES GENERATIVE ARTIFICIAL INTELLIGENCE;
- PLANNING OF THE STRATEGIC OBJECTIVES OF COMPANIES (SHORT AND LONG TERM) WITH PARTICULAR REFERENCE TO THE CHOICES OF R&D, PARTNERSHIP, SPIN-OFF AND OTHER KEY LEVERS FOR THE DEVELOPMENT OF INNOVATION;
- MAIN REGULATORY REFERENCES REGARDING STRATEGIC PLANS FOR INNOVATION AND RESEARCH (REGIONAL, EUROPEAN).

ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING

THROUGH THE COMBINATION OF THEORETICAL INSIGHTS, EXERCISES AND REAL CASE STUDIES, STUDENTS WILL ACQUIRE KNOWLEDGE OF THEORIES, TOOLS AND TECHNIQUES TO MANAGE AND IMPROVE INNOVATION DEVELOPMENT PROCESSES WITHIN INDIVIDUAL COMPANIES AND BETWEEN MULTIPLE COMPANIES. IN THIS WAY, STUDENTS WILL ACQUIRE THE ABILITY TO UNDERSTAND AND SOLVE MANAGERIAL PROBLEMS IN ORDER TO SEIZE THE OPPORTUNITIES THAT INFORMATION TECHNOLOGIES OFFER FOR THEIR SOLUTION.

JUDGMENT INDEPENDENCE

THE STUDENT WILL BE ABLE TO INDEPENDENTLY EVALUATE THE STRATEGIC CHOICES OF INNOVATION AND THEIR IMPACT ON THE MANAGEMENT OF COMPLEXITY IN CURRENT ORGANIZATIONAL AND BUSINESS MODELS, STIMULATING REFLECTIONS FOR THE IMPROVEMENT OF ECONOMIC, SOCIAL AND ETHICAL PERFORMANCE.

COMMUNICATION SKILLS

THE COURSE AIMS TO PROVIDE STUDENTS WITH THE ABILITY TO CORRECTLY COMMUNICATE INFORMATION, IDEAS AND SOLUTIONS RELATED TO THE MANAGEMENT OF INNOVATIVE PROCESSES IN SPECIALIST AND PROFESSIONAL CONTEXTS, FOCUSSING ATTENTION ON THE EFFECTIVENESS OF COMMUNICATION PROCESSES.

LEARNING SKILLS

THE STUDENT WILL BE ABLE TO IDENTIFY SOLUTIONS TO SPECIFIC PROBLEMS, DEEPERNING KNOWLEDGE THROUGH THE RESEARCH OF THE MOST SUITABLE SOURCES.
Prerequisites
NONE
Contents
THE COURSE WILL COVER THE FOLLOWING TOPICS:
- THE INNOVATION PROCESS IN BUSINESS MANAGEMENT: CLASSIFICATIONS AND FIELDS OF APPLICATION (5 H)
- STRATEGIC MANAGEMENT OF INNOVATION: TECHNOLOGICAL AND ORGANIZATIONAL ASPECTS (4 H)
- PROCESSES AND METHODOLOGIES OF MANAGEMENT AND ORGANIZATIONAL IMPLEMENTATION OF INNOVATION (4 H)
- BUSINESS MODEL INNOVATION AND CORPORATE STRATEGY (6 H)
- INNOVATION DEVELOPMENT PROCESSES AND KNOWLEDGE MANAGEMENT (6 H)
- DIGITAL TRANSFORMATION AND ITS MANAGERIAL IMPLICATIONS (4 H)
- IMPLEMENTATION OF OPEN INNOVATION MODELS AND GENERATIVE ARTIFICIAL INTELLIGENCE (6 H)
- ANALYSIS OF INNOVATION CASES TECHNOLOGICAL AND GENERATIVE AI (5 H)
- TESTIMONIALS FROM ENTREPRENEURS AND INNOVATION EXPERTS (5 H)
Teaching Methods
TEACHING WILL BE CONDUCTED THROUGH THE USE OF TEACHING METHODS AIMED AT FACILITATING THE ASSIMILATION OF THE KNOWLEDGE TRANSMITTED TO THE STUDENT, PROMOTING ORGANIZED AND COMPLETE LEARNING. IN PARTICULAR, THE TEACHING METHODS USED WILL BE THE FOLLOWING:
- FRONTAL TEACHING, CHARACTERIZED BY DEBATE BETWEEN TEACHER AND STUDENTS (35 HOURS);
-INTERACTIVE TEACHING, CONSISTING OF TECHNICAL DEMONSTRATIONS, PRESENTATIONS AND DISCUSSION OF BUSINESS CASES (10 HOURS).
Verification of learning
THE LEARNING ACHIEVED BY THE STUDENTS WILL BE VERIFIED THROUGH QUESTIONS ASKED ORALLY BY THE TEACHER TO EVALUATE THE KNOWLEDGE ACQUIRED. AT LEAST THREE QUESTIONS WILL BE ASKED TO EVALUATE THE KNOWLEDGE AND SKILLS ACQUIRED BY THE LEARNER. IN PARTICULAR, THE EXAM LASTING NO MORE THAN 20 MINUTES WILL FOCUS ON THE KNOWLEDGE ACQUIRED REGARDING THE DEVELOPMENT AND MANAGEMENT OF INNOVATION WITHIN COMPANIES AND THE IMPACT OF DIGITAL TRANSFORMATION AND DISRUPTIVE TECHNOLOGIES ON COMPANY STRATEGIES.
THE LEVEL OF ACHIEVEMENT OF THE TEACHING OBJECTIVES IS CERTIFIED BY PASSING AN EXAM WITH A MARK OUT OF THIRTY. THE MAXIMUM LEVEL (30) IS AWARDED WHEN THE STUDENT HAS COMPLETE AND IN-DEPTH KNOWLEDGE OF THE CONTENTS.
Texts
- SCHILLING MELISSA A., IZZO FRANCESCO, “GESTIONE DELL'INNOVAZIONE”, MCGRAW HILL, 5ª EDIZIONE, CON CONNECT, 2022.
- VALTORTA KATIA, “INNOVATION MANAGEMENT”, IPSOA -WOLTERS KLUWER, 2017.
More Information
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