Maria Teresa CUOMO | Pubblicazioni
Maria Teresa CUOMO Pubblicazioni
| 2023 | |
| Contributo in Atti di convegno | |
| The foodie subcultures: from the underground to the mainstream. A netnographic analysis. In: Proceedings of the 22nd International Marketing Trends Conference (ESCP Business School, Paris, France, 19-21 January) International Marketing Trends Conference Pag.1-14 ISBN:978-2-490372-16-4 | |
| The 22nd International Marketing Trends Conference Parigi 19-21 gennaio 2023 | |
| Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Chierici, Roberto; Giordano, Alex | |
| Visualizza sul Database dei Prodotti (IRIS) |
258219Segmenting with Big Data Analytics and Python. A Quantitative Analysis on the Household Savings
| 2022 | |
| Contributo in Atti di convegno | |
| Segmenting with Big Data Analytics and Python. A Quantitative Analysis on the Household Savings. In: Proceedings of the 16th Academy of Innovation, Entrepreneurship, and Knowledge (ACIEK) Conference titled “Greening, Digitizing, and Redefining Aims in An Uncertain and Finite World” (Seville, Spain, 28-30 June) ACIEK Conference Pag.1-5 ISBN:978-84-09-40662-3 | |
| Greening, Digitizing, and Redefining Aims in An Uncertain and Finite World Siviglia, Spagna 28-30 giugno 2022 | |
| Cuomo, Maria Teresa; Tortora, Debora; Colosimo, Ivan; Ricciardi Celsi, Lorenzo; Portesa, Rosario; Festa, Giuseppe; LA ROCCA, Michele | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2021 | |
| Contributo in Atti di convegno | |
| Enhancing Tourist Experience in Integrated Door-To-Door Mobility Services on Big Social Data Analytics. In: Book of Proceedings of the 14th ACIEK - Academy of Innovation, Entrepreneurship, and Knowledge Conference Valencia ACIEK Pag.1-4 ISBN:978-84-09-30178-2 | |
| Innovation, Management And Governance For Sustainable Growth Parigi 14-16 giugno 2021 | |
| Cuomo, Maria Teresa; Colosimo, Ivan; Ricciardi Celsi, Lorenzo; Festa, Giuseppe; LA ROCCA, Michele | |
| Versione online | |
| Visualizza sul Database dei Prodotti (IRIS) |
183920Digital transformation and tourist experience co-design: big social data for planning cultural tour
| 2020 | |
| Contributo in Atti di convegno | |
| Digital transformation and tourist experience co-design: big social data for planning cultural tour. In: Challenges and opportunities: How are technology, information and marketing affecting the in-terconnected world? Valencia Academy of Innovation, Entrepreneurship, and Knowledge (ACIEK) Pag.1-4 ISBN:9788409203109 | |
| Challenges and opportunities: How are technology, information and marketing affecting the in-terconnected world? Madrid 23-24 giugno 2020 | |
| Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino; Foroudi, Pantea | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2019 | |
| Contributo in Atti di convegno | |
| User-generated content in the era of digital wellbeing. A nethnographic analysis in oncology contexts. In: Proceedings of the 10th INEKA (Formerly GIKA) Conference INEKA Pag.1-19 ISBN:978-84-09-11060-5 | |
| Knowledge, Business, and Innovation. Economies and sustainability of future growth Verona 11-13 giugno 2019 | |
| Cuomo, Maria Teresa; Tortora, Debora; Giordano, Alessandro; Festa, Giuseppe; Metallo, Gerardino; Martinelli, Erika. | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2018 | |
| Contributo in Atti di convegno | |
| Service Dominant Logic for Wine E-Commerce Sites - Evidence from Italy. In: the 8th GIKA Conference “Digital Transformations and Value Creation in International Markets” Proceedings Valencia GIKA (Global Innovation and Knowledge Academy) Pag.1-10 ISBN:978-84-09-00253-5 | |
| Digital Transformations and Value Creation in International Markets Valencia 25-27 giugno 2018 | |
| Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2017 | |
| Contributo in Atti di convegno | |
| Enhancing brand equity via social media. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing School of Business and Economic, Linnaeus Univeristy Pag.299-305 ISBN:978-91-88357-69-4 | |
| 12th Global Brand Conference of the Academy of Marketing Kalmar, 26th-28th, April, 2017 | |
| Morra, M. C.; Ceruti, F.; Cuomo, Maria Teresa; Gavinelli, L. | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2017 | |
| Contributo in Atti di convegno | |
| Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis. In: 7th GIKA Conference Proceedings “Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles” Cizur Menor Aranzadi Pag.1-17 ISBN:9788491522270 | |
| Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles Lisbona 28-30 giugno 2017 | |
| Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2017 | |
| Contributo in Atti di convegno | |
| Sensory brand experience via augmented reality in the Italian fashion retailing system. A preliminary analysis. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing School of Business and Economic, Linnaeus Univeristy Pag.153-159 ISBN:978-91-88357-69-4 | |
| 12th Global Brand Conference of the Academy of Marketing Kalmar 26th-28th, April, 2017 | |
| Cuomo, Maria Teresa; Chierici, R.; Foroudi, P.; Tortora, Debora; Pencarelli, Tonino; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2016 | |
| Contributo in Atti di convegno | |
| A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION. In: 2016 Global Marketing Conference at Hong Kong Proceedings Global Alliance of Marketing & Management Associations Pag.966-967 | |
| 2016 Global Marketing Conference: "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" Hong Kong 21st-24th July, 2016 | |
| Pantea, Foroudi; Cuomo, Maria Teresa; Foroudi Mohammad, M. | |
| Versione online | |
| Digital Object Identifier (DOI): http://dx.doi.org/10.15444/GMC2016.07.03.06 | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2016 | |
| Contributo in Atti di convegno | |
| Building a ‘Non-Core Business Theory’ - The Case of Wine Tourism for Wine Firms. In: The 6th GIKA - Global Innovation & Knowledge Academy Conference GIKA Pag.1-8 ISBN:978-84-608-3840-1 | |
| The 6th Global Innovation and Knowledge Academy (GIKA) Valencia 20-23 March 2016 | |
| Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; Foroudi, P. | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2016 | |
| Contributo in Atti di convegno | |
| Effects of corporate ethical practices on financial performance in the Italian banking services listed companies.. In: 19th Toulon-Verona Conference "Excellence in Services" University of Huelva Pag.165-182 ISBN:9788890432767 | |
| Toulon-Verona Conference "Excellence in Services" Huelva 5-6 September 2016 | |
| Cuomo, Maria Teresa; Tortora, Debora; Mazzucchelli, A.; Festa, Giuseppe; Di Gregorio, A.; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2016 | |
| Contributo in Atti di convegno | |
| Augmented Reality in Stores for a New Customer Experience: The Case of ‘The Supermarket of the Future’ at Expo 2015. In: CMC2016 Proceedings Book 21st Conference on Corporate Marketing and Communications Pag.233-236 ISBN:978-1-85924-614-6 | |
| Integrated Communications and Branding. Past, Present, Future London 7th-8th April, 2016 | |
| Cuomo, Maria Teresa; Ceruti, Francesca; Festa, Giuseppe; Metallo, Gerardino; Tortora, Debora | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2015 | |
| Contributo in Atti di convegno | |
| Reviewing Environmental Management Systems: A hypothesis of Reverse Causality. In: Global Innovation and Knowledge Academy (GIKA 2015) GIKA-Conference Pag.1-26 ISBN:9788460660071 | |
| GIKA Conference 2015 Valencia (Spain) 13-17 Luglio 2015 | |
| Cuomo, Maria Teresa; D'Amato, Antonio; Metallo, Gerardino; Testa, Mario | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2013 | |
| Contributo in Atti di convegno | |
| Light green or greenwashing. When communication is really green?. In: Responsible Communication. Past, present, future CMC 2013 Pag.1-12 ISBN:9788890687365 | |
| XVIII Conference on Marketing and Corporate Communication University of Salerno 11-12 April 2013 | |
| Cuomo, Maria Teresa; Metallo, Gerardino; Siano, Alfonso; Tortora, Debora; Vollero, Agostino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2013 | |
| Contributo in Atti di convegno | |
| Retailing strategies and augmented reality of smart stores. In: Western Business & Management International Research Conference for the Management Disciplines London WBM 2013 Pag.1-11 | |
| WBM Western Business & Management Association International Research Conference London October, 4-5 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2013 | |
| Contributo in Atti di convegno | |
| Green Communication: regulation, corporate behaviour and market pull strategy. In: "Responsible Communication. Past, Present, Future" 18th International Conference on Corporate and Marketing Communication Pag.1-5 ISBN:9788890687365 | |
| 18th International Conference on Corporate and Marketing Communication Salerno April, 11-12 | |
| Cuomo, Maria Teresa; Santaniello, Rossella; Cuomo, Francesco; Tortora, Debora | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2011 | |
| Contributo in Atti di convegno | |
| MEASURING THE CONTRIBUTION OF COMMUNICATION TO CORPORATE REPUTATION FOR CREATING VALUE. In: Governo d'impresa e comunicazione strategica. Is communication taking over? Pag.1-29 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2011 | |
| Contributo in Atti di convegno | |
| MEASURING CORPORATE REPUTATION FOR THE CREATION OF ADDED VALUE. In: 1ST INTERDISCIPLINARY CONFERENCE ON STAKEHOLDERS, RESOURCES AND VALUE CREATION Pag.1-29 | |
| 1ST INTERDISCIPLINARY CONFERENCE ON STAKEHOLDERS, RESOURCES AND VALUE CREATION BARCELLONA 7-8 JUNE 2011 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2009 | |
| Contributo in Atti di convegno | |
| The genetic coding of mediterranean brands. A brand equity building approach. In: Proceedings of the 14th International Conference On Corporate and Marketing Communications Pag.1-11 | |
| 14th International Conference On Corporate and Marketing Communications University of Nicosia, Cyprus 23-24/04/2009 | |
| Tortora, Debora; Cuomo, Maria Teresa; Testa, Mario; Metallo, Gerardino; P., Kitchen | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2009 | |
| Contributo in Atti di convegno | |
| IMPROVING COMPETITIVENESS IN THE TOURISM INDUSTRY BY BUILDING SUSTAINABILITY: EU APPROACH. In: MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS MEDITERRANEAN AREA Pag.1-19 | |
| MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS MEDITERRANEAN AREA Salerno 26/28 ottobre 2009 | |
| Tortora, Debora; Cuomo, Maria Teresa; Metallo, G; Testa, Mario | |
| Digital Object Identifier (DOI): 10.3292/cuomo-maria-teresa | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2008 | |
| Contributo in Atti di convegno | |
| The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food". In: Proceedings: European and Mediterranean Trends And Challenges in the 21st Century MARSEILLE Pag.1-31 | |
| European and Mediterranean Trends And Challenges in the 21st Century Marseille 17-18/11/2008 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2008 | |
| Contributo in Atti di convegno | |
| Segmenting the tourism market by character traits: a field study. In: PROCEEDINGS Pag.1-29 | |
| EIGTUR 2008 - 1th International Meeting on Tourism Management OURO PRETO BRAZIL 25-29 Marzo 2008 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
52580SEGMENTATION BY CHARACTER TRAITS: A PRELIMINARYEMPIRICAL ASSESSMENT FOR TOURISM SECTOR PRODUCTS.
| 2007 | |
| Contributo in Atti di convegno | |
| SEGMENTATION BY CHARACTER TRAITS: A PRELIMINARYEMPIRICAL ASSESSMENT FOR TOURISM SECTOR PRODUCTS.. In: 4th International Conference for Consumer Behaviour and Retailing Research The Circle Pag.5-30 | |
| Cuomo, Maria Teresa; Festa, Giuseppe; Tortora, Debora; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2006 | |
| Contributo in Atti di convegno | |
| RAFFORZARE E COMUNICARE LE IDENTITA' PER VALORIZZARNE LE DIFFERENZE. In: 1° Forum Internazionale sul Marketing Mediterraneo Pag.1-17 | |
Ravello 8-9 maggio 2006 | |
| Cuomo, Maria Teresa; Metallo, Gerardino; Tortora, Debora | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2006 | |
| Contributo in Atti di convegno | |
| CONTROL AND ANALYSIS OF PROPOSAL MANAGEMENT IN B2B: CONSIDERATIONS AND APPLICATIONS. In: Conference Proceedings Pag.1-19 | |
| 11TH WORLD CONGRESS FOR TOTAL QUALITY MANAGEMENT WELLINGTON 04-07 DECEMBER 2006 | |
| Metallo, Gerardino; Cuomo, Maria Teresa; Festa, Giuseppe | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2005 | |
| Contributo in Atti di convegno | |
| La comunicazione multiculturale nel comportamento d'acquisto del consumatore tra integrazione e identità. In: Proceedings - AIDEA Giovani Pag.1-25 | |
| La comunicazione d'impresa novembre 2005 | |
| Cuomo, Maria Teresa; Tortora, Debora | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2005 | |
| Contributo in Atti di convegno | |
| Relationship Management in Business Marketing between Quality and Communication. In: Conference ProceedingsVol.1, Pag.1-20 | |
| 10th Congress for Total Quality Management Manitoba University, Winnipeg, Canada 22-25 August 2005 | |
| Cuomo, Maria Teresa; Metallo, Gerardino; Festa, Giuseppe | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2004 | |
| Contributo in Atti di convegno | |
| SOCIAL RESPONSABILITY IN ENERGETIC COMPANIES: A POSSIBLE APPROACH, THE ETHICAL COSTS ANALYSIS. In: 19th World Energy Congress & Exhbition Pag.1-7 | |
| 19TH WORLD ENERGY CONGRESS & EXHBITION SYDNEY 5-9 SEPTEMBER 2004 | |
| Metallo, Gerardino; Testa, Mario; Cuomo, Maria Teresa | |
| Visualizza sul Database dei Prodotti (IRIS) |
