Maria Teresa CUOMO | Pubblicazioni
Maria Teresa CUOMO Pubblicazioni
52580SEGMENTATION BY CHARACTER TRAITS: A PRELIMINARYEMPIRICAL ASSESSMENT FOR TOURISM SECTOR PRODUCTS.
| 2007 | |
| Contributo in Atti di convegno | |
| SEGMENTATION BY CHARACTER TRAITS: A PRELIMINARYEMPIRICAL ASSESSMENT FOR TOURISM SECTOR PRODUCTS.. In: 4th International Conference for Consumer Behaviour and Retailing Research The Circle Pag.5-30 | |
| Cuomo, Maria Teresa; Festa, Giuseppe; Tortora, Debora; Metallo, Gerardino | |
| Visualizza sul Database dei Prodotti (IRIS) |
