Agostino VOLLERO | Progetti

Riconoscendo la complessità attuale dei fenomeni di greenwashing, il progetto mira ad analizzare il ruolo e le direzioni di ricerca di un approccio di comunicazione strategica destinato a prevenire il greenwashing. A tale scopo, integra i principi di sostenibilità al fine di attivare un circolo virtuoso di sensegiving-sensemaking, in cui l⿿impresa può riconoscere il contributo degli stakeholder ne

By developing a communication model, this project seeks to support tourism and hospitality practitioners and policymakers in transforming, and communicating effectively, the tourist vocation of their local communities in the direction of sustainability-oriented experiences, in order to renew and communicate appropriately their offers, and, consequently, to better direct tourist flows towards less-

Although CSR communication has been considered as a strategic means to build and strengthen reputational capital and social legitimacy, it is not necessarily indicative of an effective commitment to CSR. In recent years, due to corporate scandals for unethical practices, CSR communication has been accused of being manipulative and superficial, or merely ¿corporate spin¿ without any real connectio