Orlando TROISI | MARKETING AND INTERNATIONAL BUSINESS
Orlando TROISI MARKETING AND INTERNATIONAL BUSINESS
cod. 0222100139
MARKETING AND INTERNATIONAL BUSINESS
| 0222100139 | |
| DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS | |
| EQF7 | |
| BUSINESS MANAGEMENT AND CONSULTING | |
| 2022/2023 |
| OBBLIGATORIO | |
| YEAR OF COURSE 2 | |
| YEAR OF DIDACTIC SYSTEM 2014 | |
| AUTUMN SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 12 | 60 | LESSONS |
| Objectives | |
|---|---|
| THE COURSE AIMS TO PROVIDE AN OVERALL PICTURE OF THE CURRENT TRENDS THAT CHARACTERIZE MARKETS WORLDWIDE. THE COURSE AIMS TO DEVELOP THE ABILITY TO UNDERSTAND THE GLOBAL COMPETITIVE LOGIC THAT ALLOW COMPANIES TO OPERATE ON INTERNATIONAL MARKETS BY FOCUSING ON STRATEGIC DECISIONS, TECHNIQUES AND INTERNATIONAL MARKETING TOOLS. |
| Prerequisites | |
|---|---|
| NONE |
| Contents | |
|---|---|
| - GLOBALIZATION OF MARKETS (4 HOURS) - COMPANY AND INTERNATIONAL STRATEGIES (4 HOURS) - ATTRACTIVENESS OF THE COUNTRIES (4 HOURS) - ACCESSIBILITY OF COUNTRIES (4 HOURS) - METHODS OF ENTRY IN FOREIGN COUNTRIES (4 HOURS) - EXPORT (6 HOURS) - PRODUCTION SETTLEMENT ABROAD (4 HOURS) - INTERNATIONAL COLLABORATION AGREEMENTS (4 HOURS) - INTERNATIONAL MARKETING POLICIES (4 HOURS) - POSITIONING OF THE OFFER (4 HOURS) - PRODUCT POLICY (8 HOURS) - PRICE POLICY (2 HOURS) - COMMUNICATION POLICY (4 HOURS) - ELEMENTS OF NEGOTIATION TECHNIQUE WITH FOREIGN CUSTOMERS (2 HOURS) - THE ROLE OF SACE (2 HOURS) |
| Teaching Methods | |
|---|---|
| THE COURSE PROVIDES 60 HOURS (10 CFU) OF FRONTAL LESSONS. |
| Verification of learning | |
|---|---|
| VERIFICATION OF LEARNING WILL BE MADE WITH FINAL EXAMINATION. FINAL EVALUATION WILL BE ON A SCALE OF THIRTY. FINAL EXAMINATION WILL BE ON THE ARGUMENTS OF THE PROGRAM. FOR STUDENTS ATTENDING THE COURSE A PIECE OF THE EXAM COULD REFER TO THE DISCUSSION OF PROJECT WORK PROCESSED DURING THE COURSE. |
| Texts | |
|---|---|
| THE TEXTBOOK WILL BE PROVIDED AT THE REQUEST OF THE STUDENT |
BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2024-08-21]
