Alfonso SIANO | Publications

32368Brand-Consumer relationship: from attractiveness to commitment

	2009
	Articolo in rivista
	Brand-Consumer relationship: from attractiveness to commitment INTERNATIONAL JOURNAL OF MANAGEMENT CASES. Vol. Vol. 11, Issue 2. Pag.42-51 ISSN:1741-6264.
	Siano, Alfonso; Basile, Gianpaolo
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29024“A Study on the Services Offered by Three Categories of Italian Museums via their Web Sites”

	2009
	Articolo in rivista
	“A Study on the Services Offered by Three Categories of Italian Museums via their Web Sites” INTERNATIONAL JOURNAL OF KNOWLEDGE, CULTURE AND CHANGE MANAGEMENT. Vol. 9 (6). Pag.47-58 ISSN:1447-9524.
	Siano, Alfonso; M., Siglioccolo; Confetto, Maria Giovanna
	Codice identificativo SCOPUS: 2-s2.0-77749295425
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31754Communications, Cultural Trends and Competitive Advantage in BTOB Markets. A Survey on SMES in the Province of Avellino

	2009
	Articolo in rivista
	Communications, Cultural Trends and Competitive Advantage in BTOB Markets. A Survey on SMES in the Province of Avellino ESPERIENZE D'IMPRESA. Vol. 2/2009. Pag.39-60 ISSN:1971-5293.
	Siano, Alfonso; Piciocchi, Paolo; Vollero, Agostino; Basile, Gianpaolo
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29027“Communication Orientation and Knowledge Development: Empirical Evidence from an Italian Industrial District”

	2009
	Articolo in rivista
	“Communication Orientation and Knowledge Development: Empirical Evidence from an Italian Industrial District” INTERNATIONAL JOURNAL OF MANAGEMENT CASES. Pag.1-12 ISSN:1741-6264.
	Siano, Alfonso; G., Basile; Vollero, Agostino
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