Alfonso SIANO | Pubblicazioni
Alfonso SIANO Pubblicazioni
368328Data-driven strategic communication for brand identity building: the case study of Capital One
| 2024 | |
| Articolo in rivista | |
| Data-driven strategic communication for brand identity building: the case study of Capital One SINERGIE. Vol. 42, Issue 3. Pag.83-105 ISSN:0393-5108. | |
| Conte, Francesca; Piciocchi, Paolo; Siano, Alfonso; Bertolini, Alessandra | |
| Digital Object Identifier (DOI): 10.7433/s125.2024.05 | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2024 | |
| Articolo in rivista | |
| Strategic communication and greenwashing. Theoretical reflections and managerial implications SINERGIE. Vol. 42. Pag.181-199 ISSN:0393-5108. | |
| Vollero, Agostino; Siano, Alfonso | |
| Versione online | |
| Digital Object Identifier (DOI): 10.7433/s125.2024.09 | |
| Visualizza sul Database dei Prodotti (IRIS) |
316263Teaching loss of brand control to engineering entrepreneurship students through analogical mapping
| 2024 | |
| Articolo in rivista | |
| Teaching loss of brand control to engineering entrepreneurship students through analogical mapping INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION. Vol. 22, n.1. 100899. Pag.1-12 ISSN:1472-8117. | |
| Siano, Alfonso; Bertolini, Alessandra; Conte, Francesca; Vollero, Agostino | |
| Codice identificativo SCOPUS: 2-s2.0-85178188752 | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2024 | |
| Contributo in Atti di convegno | |
| Testing controversial advertising effects on brand associations: first insights from an affective priming pilot experiment. In: Sinergie-SIMA Management Conference Proceedings. CUEIM Pag.733-740 ISBN:9788894713657 | |
| Management of sustainability and well-being for individuals and society University of Parma 13-14 June 2024 | |
| Sammartino, Francesca; Conte, Francesca; Siano, Alfonso | |
| Visualizza sul Database dei Prodotti (IRIS) |
