Alfonso SIANO | Publications
Alfonso SIANO Publications
| 2009 | |
| Articolo in rivista | |
| Brand-Consumer relationship: from attractiveness to commitment INTERNATIONAL JOURNAL OF MANAGEMENT CASES. Vol. Vol. 11, Issue 2. Pag.42-51 ISSN:1741-6264. | |
| Siano, Alfonso; Basile, Gianpaolo | |
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| 2009 | |
| Articolo in rivista | |
| “Communication Orientation and Knowledge Development: Empirical Evidence from an Italian Industrial District” INTERNATIONAL JOURNAL OF MANAGEMENT CASES. Pag.1-12 ISSN:1741-6264. | |
| Siano, Alfonso; G., Basile; Vollero, Agostino | |
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| 2009 | |
| Articolo in rivista | |
| Communications, Cultural Trends and Competitive Advantage in BTOB Markets. A Survey on SMES in the Province of Avellino ESPERIENZE D'IMPRESA. Vol. 2/2009. Pag.39-60 ISSN:1971-5293. | |
| Siano, Alfonso; Piciocchi, Paolo; Vollero, Agostino; Basile, Gianpaolo | |
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| 2009 | |
| Articolo in rivista | |
| “A Study on the Services Offered by Three Categories of Italian Museums via their Web Sites” INTERNATIONAL JOURNAL OF KNOWLEDGE, CULTURE AND CHANGE MANAGEMENT. Vol. 9 (6). Pag.47-58 ISSN:1447-9524. | |
| Siano, Alfonso; M., Siglioccolo; Confetto, Maria Giovanna | |
| Codice identificativo SCOPUS: 2-s2.0-77749295425 | |
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| 2009 | |
| Contributo in Atti di convegno | |
| Integrated Corporate Communication: Physical Metaphors for Decision Making. In: Proceedings of the Conference on Corporate Communication 2009 Pag.274-286 | |
| Conference on Corporate Communication 2009 Wroxton College, Wroxton, UK June 5-8, 2009 | |
| Siano, Alfonso; Confetto, Maria Giovanna; Vollero, Agostino | |
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| 2009 | |
| Contributo in Atti di convegno | |
| SME ‘Communication Orientation’ in B-to-B Markets. An Exploratory Survey in an Italian Industrial District.. In: Marketing & Entrepreneurship Pag.215-226 ISBN:9786055782061 | |
| International Conference on Marketing & Entrepreneurship AUMEC 2009 Antalya - Ankara University - TURKEY 6-9 April 2009 | |
| Siano, Alfonso; Vollero, Agostino; Basile, G. | |
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| 2009 | |
| Contributo in Atti di convegno | |
| “Tetra Pak Italy: key factors of success and positive effects of ingredient branding". In: Proceedings Pag.407-414 | |
| 2nd Annual EuroMed Conference University of Salerno, Salerno, Italy October 26-28 2009 | |
| Confetto, Maria Giovanna; Siano, Alfonso; Palazzo, M. | |
| Codice identificativo ISI: WOS:000286418100028 | |
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| 2009 | |
| Contributo in Atti di convegno | |
| “The social dimension of buying: Opportunities resulting from new retailing forms". In: 2nd Annual Euromed Conference Euromed Pag.1-19 PDF | |
| 2nd Annual Euromed Conference University of Salerno October 26-28th, 2009 | |
| Siano, Alfonso; Confetto, Maria Giovanna; Vignali, G; Basile, Gianpaolo | |
| Digital Object Identifier (DOI): 10.3292/EUROMED2009 Codice identificativo ISI: WOS:000286418100114 | |
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| 2009 | |
| Contributo in Atti di convegno | |
| Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study. In: Academy of Marketing Annual Conference 2009 Pag.1-8 | |
| Academy of Marketing Annual Conference 2009, Leeds Metropolitan University July 7-9 2009 | |
| Siano, Alfonso; Palazzo, Maria; Vollero, Agostino | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “Dual Marketing Communications in B2B and B2C Contexts”. In Academy of Marketing Annual Conference 2009 Pag.1-8 ISBN:9780956009968 | |
| P. J., Kitchen; Siano, Alfonso; Palazzo, Maria | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “Ingredient branding: A strategic level of the emerging Dual Marketing Communications”. In Proceedings of 14th International Conference on Corporate and Marketing Communications Pag.1-7 ISBN:9780956009968 | |
| Siano, Alfonso; Palazzo, Maria; Confetto, Maria Giovanna | |
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24549“Place reputation management and leverage points. Rethinking cultural marketing for weak areas"
| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “Place reputation management and leverage points. Rethinking cultural marketing for weak areas". In 8th International Conference Marketing Trends Pag.1-24 ISBN:9782953281125 | |
| Siano, Alfonso; Confetto, Maria Giovanna; Siglioccolo, Mario | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| Communications, Cultural trends, and Competitive Advantage in BtoB Markets. A Survey on SMEs in the Province of Avellino. In 2nd Annual EuroMED Conference 2nd Annual EuroMED Conference Pag.1979-1995 2nd Annual EuroMED Conference. ISBN:9789963634767 | |
| Siano, Alfonso; Piciocchi, Paolo; Vollero, Agostino; Basile, Gianpaolo | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “The social dimension of buying: Opportunities resulting from new retailing forms”. In Vignali G. e Vignali C. (eds) Fashion Marketing & Theory Pag.35-43 Darwen, UK Access Press. ISBN:9780956247117 | |
| Siano, A.; Confetto, M. G.; Basile, G.; Vignali, G. | |
| Codice identificativo ISI: WOS:000286418100114 | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| Corporate Community Relations: What's the matter with Lombard industrial districts in Italy?. In Hull University Business School Research Memorandum Series Pag.2-18 ISBN:9781906422134 | |
| Philip J., Kitchen; Siano, Alfonso; Palazzo, Maria | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| ”The Evolution of New Consumer Roles in Branding”. In Demetris Vrontis,Yaakov Weber, Rudi Kaufmann, Shlomo Tarba Managerial and Entrepreneurial Developments in the Mediterranean Area Pag.1690-1707 EuroMed Press. ISBN:9789963634767 | |
| Siano, Alfonso; Kaufmann, H. R.; Basile, G.; Kitsios, A. | |
| Codice identificativo ISI: WOS:000286418100113 | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “Working towards Dual Marketing Communications”. In Proceedings Pag.483-485 ISBN:9789963634590 | |
| Siano, Alfonso; KITCHEN P., J; Confetto, Maria Giovanna; Palazzo, Maria | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “The Value and Significance of Corporate Community Relations: An Italian SME Perspective”. In 14th International Conference on Corporate and Marketing Communications Pag.221-231 ISBN:9789963634590 | |
| Siano, Alfonso; Palazzo, M.; Nicholson, P. J. KITCHEN E. J. | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “SME 'communication orientation' in b-to-b markets. An exploratory survey in an Italian industrial district”. In International Conference on Market, Marketing & Entrepreneurship Pag.215-226 | |
| Siano, Alfonso; A. VOLLERO E. G., Basile | |
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