Alfonso SIANO | Publications
Alfonso SIANO Publications
| 2022 | |
| Contributo in Atti di convegno | |
| The Illusion of Brand Control: An Integrative Review. In: Advances in National Brand and Private Label Marketing - Ninth International Conference, 2022 Cham Springer Pag.98-105 ISBN:978-3-031-06580-4 | |
| Advances in National Brand and Private Label Marketing - Ninth International Conference, 2022 Barcelona, Spain 27-28 June 2022 | |
| Siano, Alfonso; Vollero, Agostino; Bertolini, Alessandra | |
| Versione online | |
| Digital Object Identifier (DOI): 10.1007/978-3-031-06581-1_13 Codice identificativo SCOPUS: 2-s2.0-85131926964 | |
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| 2022 | |
| Contributo in Atti di convegno | |
| Come supportare i manager nella comprensione del loss of brand control.. In: Electronic Conference Proceedings. Sinergie-SIMA 2022 Management Conference Società Italiana di Management Pag.577-587 ISBN:9788894713602 | |
| Boosting knowledge & trust for a sustainable business Bocconi University of Milan (Italy) 30 June – 1 July 2022 | |
| Siano, Alfonso; Vollero, Agostino; Bertolini, Alessandra | |
| Digital Object Identifier (DOI): 10.7433/SRECP.EA.2022.01 | |
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268258Big data analytics vs brand building: conciliare le prospettive attraverso una strategia duale
| 2022 | |
| Contributo in Atti di convegno | |
| Big data analytics vs brand building: conciliare le prospettive attraverso una strategia duale. In: Proceedings. XIX SIM Conference. Società Italiana Marketing Pag.1-24 ISBN:9788894391862 | |
| NEXT GENERATION MARKETING. People, Planet, Place: cooperation & shared value for a new era of critical marketing Università degli Studi di Salerno 20-21 ottobre 2022 | |
| Conte, Francesca; Bertolini, Alessandra; Siano, Alfonso | |
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386129Intelligent packaging in the food sector. Shaping a research agenda and finding future trends.
| 2022 | |
| Contributo in Atti di convegno | |
| Intelligent packaging in the food sector. Shaping a research agenda and finding future trends.. In: XIX^ SIM Conference Proceedings Società Italiana Marketing Pag.1-8 ISBN:978-88-943918-8-6 | |
| NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing University of Salerno 20-21 ottobre | |
| Palazzo, Maria; Siano, Alfonso; Antonella Ferri, Maria | |
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