Alfonso SIANO | Publications
Alfonso SIANO Publications
| 2024 | |
| Contributo in Atti di convegno | |
| Testing controversial advertising effects on brand associations: first insights from an affective priming pilot experiment. In: Sinergie-SIMA Management Conference Proceedings. CUEIM Pag.733-740 ISBN:9788894713657 | |
| Management of sustainability and well-being for individuals and society University of Parma 13-14 June 2024 | |
| Sammartino, Francesca; Conte, Francesca; Siano, Alfonso | |
| Show it in Product Database (IRIS) |
