Maria Giovanna CONFETTO | Publications
Maria Giovanna CONFETTO Publications
| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “The social dimension of buying: Opportunities resulting from new retailing forms”. In Vignali G. e Vignali C. (eds) Fashion Marketing & Theory Pag.35-43 Darwen, UK Access Press. ISBN:9780956247117 | |
| Siano, A.; Confetto, M. G.; Basile, G.; Vignali, G. | |
| Codice identificativo ISI: WOS:000286418100114 | |
| Show it in Product Database (IRIS) |
| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “Working towards Dual Marketing Communications”. In Proceedings Pag.483-485 ISBN:9789963634590 | |
| Siano, Alfonso; KITCHEN P., J; Confetto, Maria Giovanna; Palazzo, Maria | |
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| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “Ingredient branding: A strategic level of the emerging Dual Marketing Communications”. In Proceedings of 14th International Conference on Corporate and Marketing Communications Pag.1-7 ISBN:9780956009968 | |
| Siano, Alfonso; Palazzo, Maria; Confetto, Maria Giovanna | |
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24549“Place reputation management and leverage points. Rethinking cultural marketing for weak areas"
| 2009 | |
| Contributo in volume (Capitolo o Saggio) | |
| “Place reputation management and leverage points. Rethinking cultural marketing for weak areas". In 8th International Conference Marketing Trends Pag.1-24 ISBN:9782953281125 | |
| Siano, Alfonso; Confetto, Maria Giovanna; Siglioccolo, Mario | |
| Show it in Product Database (IRIS) |
