Maria Giovanna CONFETTO | Publications
Maria Giovanna CONFETTO Publications
| 2020 | |
| Contributo in volume (Capitolo o Saggio) | |
| From dual marketing to marketing 4.0. The role played by digital technology and the Internet. In Palazzo M., Foroudi P., Siano A. Beyond Multi-channel Marketing. Critical issues in Dual Marketing Pag.141-161 Emerald Publishing Limited. ISBN:9781838676865 | |
| Confetto, Maria Giovanna; Conte, Francesca; Vollero, Agostino; Covucci, Claudia | |
| Digital Object Identifier (DOI): 10.1108/978-1-83867-685-820201012 Codice identificativo SCOPUS: 2-s2.0-85143962778 | |
| Show it in Product Database (IRIS) |
