Alfonso SIANO | Pubblicazioni

25449Integrated Corporate Communication: Physical Metaphors for Decision Making

	2009
	Contributo in Atti di convegno
	Integrated Corporate Communication: Physical Metaphors for Decision Making. In: Proceedings of the Conference on Corporate Communication 2009 Pag.274-286
	Conference on Corporate Communication 2009 Wroxton College, Wroxton, UK June 5-8, 2009
	Siano, Alfonso; Confetto, Maria Giovanna; Vollero, Agostino
	Visualizza sul Database dei Prodotti (IRIS)

26847“The social dimension of buying: Opportunities resulting from new retailing forms"

	2009
	Contributo in Atti di convegno
	“The social dimension of buying: Opportunities resulting from new retailing forms". In: 2nd Annual Euromed Conference Euromed Pag.1-19 PDF
	2nd Annual Euromed Conference University of Salerno October 26-28th, 2009
	Siano, Alfonso; Confetto, Maria Giovanna; Vignali, G; Basile, Gianpaolo
	Digital Object Identifier (DOI): 10.3292/EUROMED2009 Codice identificativo ISI: WOS:000286418100114
	Visualizza sul Database dei Prodotti (IRIS)

40534Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study

	2009
	Contributo in Atti di convegno
	Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study. In: Academy of Marketing Annual Conference 2009 Pag.1-8
	Academy of Marketing Annual Conference 2009, Leeds Metropolitan University July 7-9 2009
	Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
	Visualizza sul Database dei Prodotti (IRIS)

24518SME ‘Communication Orientation’ in B-to-B Markets. An Exploratory Survey in an Italian Industrial District.

	2009
	Contributo in Atti di convegno
	SME ‘Communication Orientation’ in B-to-B Markets. An Exploratory Survey in an Italian Industrial District.. In: Marketing & Entrepreneurship Pag.215-226 ISBN:9786055782061
	International Conference on Marketing & Entrepreneurship AUMEC 2009 Antalya - Ankara University - TURKEY 6-9 April 2009
	Siano, Alfonso; Vollero, Agostino; Basile, G.
	Visualizza sul Database dei Prodotti (IRIS)

26843“Tetra Pak Italy: key factors of success and positive effects of ingredient branding"

	2009
	Contributo in Atti di convegno
	“Tetra Pak Italy: key factors of success and positive effects of ingredient branding". In: Proceedings Pag.407-414
	2nd Annual EuroMed Conference University of Salerno, Salerno, Italy October 26-28 2009
	Confetto, Maria Giovanna; Siano, Alfonso; Palazzo, M.
	Codice identificativo ISI: WOS:000286418100028
	Visualizza sul Database dei Prodotti (IRIS)