Alfonso SIANO | Publications
Alfonso SIANO Publications
| 2013 | |
| Abstract in Atti di convegno | |
| Branding: a new beginning for financial services?. In: 18th International Conference on Corporate and Marketing Communications Pag.1-3 | |
| 18th International Conference on Corporate and Marketing Communications | |
| Jillian, Farquhar; Siano, Alfonso; Palazzo, Maria | |
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| 2013 | |
| Abstract in Atti di convegno | |
| The role of patient empowerment in the health social network. A new approach in the CSR online communication. In: The 2nd International CSR Communication Conference Pag.116-117 | |
| The 2nd International CSR Communication Conference | |
| Siano, Alfonso; Tuccillo, Carmela; Gennaro, Romano | |
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| 2013 | |
| Articolo in rivista | |
| Location image “halo effect” on museum image: an exploratory survey of British Museum visitors SINERGIE. Vol. 91. Pag.121-137 ISSN:0393-5108. | |
| Siano, Alfonso; Siglioccolo, Mario; DELLA VOLPE, Maddalena; Addeo, Felice | |
| Versione online | |
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| 2013 | |
| Articolo in rivista | |
| Brand reputation online: tra consumer empowerment e reputational risk FINANZA MARKETING E PRODUZIONE. Pag.32-62 ISSN:1593-2230. | |
| Siano, Alfonso; Vollero, Agostino | |
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| 2013 | |
| Articolo in rivista | |
| Corporate communication management: A framework based on decision making with reference to communication resources JOURNAL OF MARKETING COMMUNICATIONS. Pag.151-167 ISSN:1352-7266. | |
| Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna; Siglioccolo, Mario | |
| Digital Object Identifier (DOI): 10.1080/13527266.2011.581301 Codice identificativo SCOPUS: 2-s2.0-84879625263 | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Linking sustainability communication and social networking in the treatment of rare diseases. In: 18th International Conference on Corporate and Marketing Communications 18th International Conference on Corporate and Marketing Communications Pag.1-4 | |
| 18th International Conference on Corporate and Marketing Communications University of Salerno April 11-12, 2013 | |
| Siano, Alfonso; Tuccillo, Carmela; Gennaro, Romano | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Smart Arts: il patrimonio artistico si apre a bisogni diversi. In: X Convegno Annuale della Società Italiana di Marketing, Società Italiana di Marketing (SIM) Pag.1-9 | |
| Cosimato, Silvia; Tuccillo, Carmela; Siano, Alfonso | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Advertising and Brand Trust: Perspectives From the UK and Italy. In: 18th International Conference on Corporate and Marketing Communications 18th International Conference on Corporate and Marketing Communications Pag.1-12 | |
| Annie, Danbury; Palazzo, Maria; Kathleen Mortimer, Mortimer; Siano, Alfonso | |
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| 2013 | |
| Contributo in Atti di convegno | |
| The role of corporate community relations for a strategic approach to CSR communication. Some insights from two case studies.. In: Academy of Marketing Conference 2013 Pag.1-11 | |
| Academy of Marketing Conference 2013 Cardiff, University of of South Wales 9-11 July 2013 | |
| Linda, Deigh; Palazzo, Maria; Siano, Alfonso; Vollero, Agostino | |
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| 2013 | |
| Contributo in Atti di convegno | |
| CSR online communication strategies: an empirical research in the Italian context. In: The 2nd International CSR Communication Conference Faculty of Social Sciences, Založba FDV Pag.135-148 ISBN:978-961-235-677-4 | |
| The 2nd International CSR Communication Conference Aarhus University 18-20 September 2013 | |
| Siano, Alfonso; Cosimato, Silvia; Tuccillo, Carmela; Conte, Francesca | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Corporate Community Relations: A sub-Saharan bank Perspective. In: 4th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations Pag.1-7 | |
| Linda, Deigh; Palazzo, Maria; Siano, Alfonso | |
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| 2013 | |
| Contributo in Atti di convegno | |
| ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL. In: XXIII JORNADAS HISPANO LUSAS DE GESTIÓN CIENTÍFICA Pag.1-15 | |
| ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL Málaga 7, 8 y 9 de febrero de 2013 | |
| Nuria Rodríguez, Priego; Siano, Alfonso; Palazzo, Maria; Vollero, Agostino | |
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| 2013 | |
| Contributo in Atti di convegno | |
| The greening of brand: spin doctoring operation or real environmental responsibility undertaking of companies. In: 18th International Conference on Corporate and Marketing Communications Pag.1-12 | |
| 18th International Conference on Corporate and Marketing Communications University of Salerno April 11-12, 2013 | |
| Siglioccolo, Mario; Siano, Alfonso | |
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| 2013 | |
| Contributo in Atti di convegno | |
| CEO communication in sustainability organizations: activities and tools. In: 18th International Conference on Corporate and Marketing Communications International Conference on Corporate and Marketing Communications Pag.1-10 ISBN:9788890687365 | |
| 18th International Conference on Corporate and Marketing Communications University of Salerno April 11-12, 2013 | |
| Siano, Alfonso; Tuccillo, Carmela; Conte, Francesca | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Light green or greenwashing. When communication is really green?. In: Responsible Communication. Past, present, future CMC 2013 Pag.1-12 ISBN:9788890687365 | |
| XVIII Conference on Marketing and Corporate Communication University of Salerno 11-12 April 2013 | |
| Cuomo, Maria Teresa; Metallo, Gerardino; Siano, Alfonso; Tortora, Debora; Vollero, Agostino | |
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| 2013 | |
| Contributo in Atti di convegno | |
| ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANO. In: XXIII JORNADAS HISPANO LUSAS DE GESTIÓN CIENTÍFICA Pag.1-15 | |
| XXIII JORNADAS HISPANO LUSAS DE GESTIÓN CIENTÍFICA Málaga 7, 8 y 9 de febrero de 2013 | |
| Porcu, Lucia; Nuria Rodríguez, Priego; Siano, Alfonso; Palazzo, Maria; Vollero, Agostino | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Sustainability of strategic Corporate Social Responsability in Financial Sector of Developing Countries: a Ghana Perspective. In: proceedings: 18th International Conference on Corporate and Marketing Communications University of Salerno Pag.1-15 ISBN:9788890687365 | |
| 18th International Conference on Corporate and Marketing Communications University of Salerno, Fisciano, Italy April 11-12, 2013 | |
| Deigh, Linda; Palazzo, Maria; Siano, Alfonso; Farquhar, Jillian | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Evaluating customers’ creativity for marketing innovation. A knowledge-based approach from ARISTOTELE project.. In: Smart life dall’innovazione tecnologica al mercato Società Italiana Marketing Pag.1-12 ISBN:978-88-907662-1-3 | |
| X Convegno Annuale Società Italiana Marketing Milano, Università degli Studi di Milano-Bicocca 3 e 4 ottobre 2013 | |
| Vollero, Agostino; Piciocchi, Paolo; Siano, Alfonso; Gaeta, Angelo; Ritrovato, Pierluigi | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Communication and sustainability oriented organizations: some basic issues. In: 18th International Conference on Corporate and Marketing Communications 18th International Conference on Corporate and Marketing Communications Pag.1-10 | |
| Siano, Alfonso; Piciocchi, Paolo; Bassano, Clara; DELLA VOLPE, Maddalena | |
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| 2013 | |
| Contributo in Atti di convegno | |
| A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication. In: Responsible Communication. Past, present, future. CMC 2013 Vol.Unico, Pag.1-11 | |
| 18th International Conference on Corporate and Marketing Communication. University of Salerno 11-12 Aprile 2013 | |
| Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Wim, Elving | |
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| 2013 | |
| Contributo in volume (Capitolo o Saggio) | |
| Challenges and Opportunities of Consumer Empowerment in Online Reputation Management. In E-Marketing in Developed and Developing Countries: Emerging Practices Pag.1-18 Hershey PA IGI Global. ISBN:9781466639546 | |
| Vollero, Agostino; Siano, Alfonso | |
| Digital Object Identifier (DOI): 10.4018/978-1-4666-3954-6.ch001 Codice identificativo SCOPUS: 2-s2.0-84898220770 | |
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| 2013 | |
| Contributo in volume (Capitolo o Saggio) | |
| A VSA Communication Model for Service Systems Governance.. In Spohrer J.C., Freund L.E. Advance in Human Side Of Service Science Engineering Pag.339-348 CRC Press Taylor & Francis Group. ISBN:9781439870266 | |
| Siano, Alfonso; Piciocchi, Paolo; DELLA VOLPE, Maddalena; Confetto, Maria Giovanna; Vollero, Agostino; Siglioccolo, Mario | |
| Codice identificativo ISI: WOS:000351306500035 | |
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