Publications

Alfonso SIANO Publications


2025
Articolo in rivista
The Role of Greenfluencers’ Communication in Overcoming Consumers’ Barriers to Circular Economy: An Explorative Study on @Eco.narratrice
SUSTAINABILITY. Vol. 17 (5). Pag.1-19
ISSN:2071-1050.
Conte, Francesca; Sammartino, Francesca; Bertolini, Alessandra; Siano, Alfonso; D’Onza, Irene
Digital Object Identifier (DOI): 10.3390/su17051994
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2025
Articolo in rivista
Costruire il brand con la comunicazione data driven
MARK UP. Pag.1-3
ISSN:1122-8873.
Conte, F.; Piciocchi, P.; Siano, A.; Bertolini, A.
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2025
Contributo in Atti di convegno
Empowering Consumers in Participatory Pricing: a ComparativeAnalysis of Pay-What-You-Want and “Choose a Price” Models andTheir Impact on Consumers’ Willingness to Co-Create Value.
In: Sinergie-SIMA Management Conference Verona CUEIM Pag.647-653
ISBN:9788894713671
Tertiarization & sustainability. New challenges for management in the digital era
Genova 12-13 giugno 2025
Sammartino, Francesca; Siano, Alfonso; Vollero, Agostino; Ferrara, Alessandra
Versione online
Digital Object Identifier (DOI): 10.7433/SRECP.SP.2025.01
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2025
Contributo in Atti di convegno
From Loss to Gain: Rethinking Value Co-Destruction in Strategic Communication. Insights From the Banking Sector.
In: Sinergie-SIMA Management Conference. CUEIM Pag.1-7
ISBN:9788894713671
Tertiarization & Sustainability New challenges for management in the digital era
University of Genova 12-13 June 2025
Sammartino, Francesca; Sardanelli, Domenico; Conte, Francesca; Della Volpe, Maddalena; Siano, Alfonso
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