Alfonso SIANO | Publications
Alfonso SIANO Publications
2016 | |
Contributo in volume (Capitolo o Saggio) | |
Opinion Leaders Go Online: An Empirical Study on Interpersonal Influence on Purchase Intentions in E-Retailing. In S. Dixit, A.M. Sinha Retailing Challenges and Opportunities in the Global Marketplace Pag.145-166 IGI Global. | |
Vollero, Agostino; Siano, Alfonso; Sardanelli, Domenico | |
Digital Object Identifier (DOI): 10.4018/978-1-4666-9921-2.ch008 | |
Show it in Product Database (IRIS) |